In this “practice insight” we present a series of experiences run by Association Traces, injecting participatory approaches into science engagement activities by valuing the knowledge of the public rather than focusing on their ignorance. Starting from the observation that a sort of hybridization is occurring between cultural activities and public engagement with science on one side, and co-creation and participatory activities on the other, we provide some insight on the features of each approach. Examples are then used to highlight the potential value of this hybridization: as a way of making participatory activity more recognizable and accessible to a wide audience; to ensure that scientists have a professional interest in engaging in the communication activity; to raise a sense of ownership and empowerment in the audience, etc. These examples will eventually show that participation may lead to science communication practices that are socially-inclusive and/or productive for research, and ideally both.

From ‘Feed the Birds’ to ‘Do Not Feed the Animals’ takes an engaged approach in which science communication is both process and outcome of the research. The project started in the UK in March 2020, coinciding with government-imposed lockdowns in response to the COVID-19 pandemic; since the project’s engagement had been designed around in-person interactions, a rapid and creative rethink was needed. This paper outlines the redesign of the project and describes a hybrid model of on-line and in-person engagement, integrating new skills and technologies which the pandemic catalysed, with well-established in-person practice in science communication. Our research develops good practice for online, participatory science communication, and supports the advancement of engaged research more widely.

While short-term participatory science communication activities have been well researched, long-term programs have received scant attention. Analysing survey data and participant discussions, I investigated interactions between Australian farmers and scientists engaged in the Climate Champion Program (2009–2016). I compared their interactions to three theorised science communication models: deficit, dialogue and participatory. I found their interactions illustrated a mix of the characteristics of all three models. While farmers and scientists appeared to be motivated to interact by deficit and dialogue objectives, respectful and trusting relationships emerged from long-term participation, which was key to making deficit- and dialogue-style communication more effective.

Justin Gest's book “Mass appeal. Communicating policy ideas in multiple media” illustrates how to communicate research effectively. He offers insights into different mediums and provides practical examples of each. While the author has a background in policy research, his ideas and insight are of interest to a much broader audience with an interest in science communication.

Citizen science opens the scientific knowledge production process to societal actors. In this novel collaboration process, scientists and citizens alike face the challenge of new tasks and functions, eventually resulting in changing roles. Role theory provides a way of conceptualizing the roles that people take in communication and interaction. We use role theory to create a framework that identifies scientists' and citizens' tasks in citizen science projects, main aims of communication, spaces they interact in, and their roles — thus providing a structured way to capture communication and interaction in and about CS for further scientific reflection and practical application.

Accurate news media reporting of scientific research is important as most people receive their health information from the media and inaccuracies in media reporting can have adverse health outcomes. We completed a quantitative and qualitative analysis of a journal article, the corresponding press release and the online news reporting of a scientific study. Four themes were identified in the press release that were directly translated to the news reports that contributed to inaccuracies: sensationalism, misrepresentation, clinical recommendations and subjectivity. The pressures on journalists, scientists and their institutions has led to a mutually beneficial relationship between these actors that can prioritise newsworthiness ahead of scientific integrity to the detriment of public health.

The ‘Born or Built? — Our Robotic Future’ (‘BOB?’) exhibition examines relationships between humans, robots and artificial intelligence. It encourages visitors to explore ethical and social issues surrounding these new technologies and invites visitors to post their own questions. We examine visitor responses to the exhibit “A of the Day”, which encourages visitors to engage by writing down their own question prompted by their experience in ‘BOB?’. As responses were submitted, it became apparent that the questions posed by visitors were potentially a valuable contribution to future science communication policy about robotics, and to those designing and implementing these technologies. We performed a content analysis that distilled themes in visitors' open-ended questioning that conveyed visitor knowledge and insight into what science communication about robotic technologies needs to address. Taken this way, visitors' questions form a moment of dialogue between the public and science communicators, engineers and researchers in which visitors contribute their knowledge and ideas about robotics. Such moments of dialogue are potentially valuable if the public is to be included in the development of robotics technology to build trust in robotics technology.

This essay examines a highly popular comic series published in Spain between 1969 and 1970 which focused on Felix Rodríguez de la Fuente (1928–1980), a prominent and influential naturalist and media icon, as main character. These comics constitute a remarkably illustrative example of the use of popular media in processes of construction of natural history knowledge. Situated in the complex final years of Franco's regime, they allow us to probe the combined role of science, media, and celebrity in the construction of a visual environmental culture through storytelling strategies designed to engage young audiences in naturalist-like practices.

Despite being a critical environmental problem, soil pollution is not usually considered as a relevant issue by the general public. This disinterest derives from traditional procedures to assess soil pollution that are quite complex and costly, not considering any form of citizen involvement. Seeking to challenge this situation, the project “Nuestros Suelos” (Our Soil) aimed at designing and testing a low-cost participative soil pollution assessment toolkit. The final prototype included several participative modules, going from an assessment of the history of local soils to measuring heavy metals such as Arsenic and Copper. Tested with low-income communities in northern Chile, the toolkit was able not only to produce multiple kinds of data but also a public that started to understand and care about the issue.

This paper focuses on developing and assessing a non-obtrusive and transformative method, based on virtual reality, to evaluate science communication projects in science centres. The method was tested using deep-sea cutting-edge scientific content. We applied a mixed design, with 72 adult participants randomly assigned to experimental conditions (with/without exhibition exposure). Results showed that the exhibition promoted a better understanding of science. The non-obtrusive measures on awareness and engagement were positively related with questions posed via questionnaire and interview. The study adds theoretical and empirical support to the design and implementation of non-obtrusive and transformative evaluation experiences in science exhibitions in science centres and museums.