In this paper we analyze the coverage of the pandemic influenza caused by the A (H1N1) virus by the main Brazilian TV news. Jornal Nacional (JN) – which can be roughly translated with National News – reaches an average of 25 million people throughout the country daily. We have observed that the attention cycle given to the new flu by JN lasted approximately five months with significant space given to the disease. Most of the news highlighted the number of illness cases and the health measures to control the infection. Only a small amount of news dealt with issues related to research and scientific development, and included scientists as interviewees or as information sources. We believe that the coverage made by JN may have contributed to the dissemination of what some authors refer to as a "pandemic of panic".

Science communication is less a community of researchers, but more a space where communities of research coexist to study and deal with communities of researchers. It is, as a field, a consequence of the spaces left between areas of expertise in (late) modern society. It exists to deal with the fragmentations of expertise in today’s society. In between those fragments is where it lives. It’s not an easy position, but an awareness of this unease is part of how science communication scholars can be most effective; as we examine, reflect, debate and help others manage the inescapable cultural gaps of post/late modern knowledge communities.

Digital media have transformed the social practices of science communication. They have extended the number of channels that scientists, media professionals, other stakeholders and citizens use to communicate scientific information. Social media provide opportunities to communicate in more immediate and informal ways, while digital technologies have the potential to make the various processes of research more visible in the public sphere. Some digital media also offer, on occasion, opportunities for interaction and engagement. Similarly, ideas about public engagement are shifting and extending social practices, partially influencing governance strategies, and science communication policies and practices. In this paper I explore this developing context via a personal journey from an analogue to a digital scholar. In so doing, I discuss some of the demands that a globalised digital landscape introduces for science communication researchers and document some of the skills and competencies required to be a digital scholar of science communication.

The present comment examines to what extent science communication has attained the status of an academic discipline and a distinct research field, as opposed to the common view that science communication is merely a sub-discipline of media studies, sociology of science or history of science. Against this background, the authors of this comment chart the progress science communication has made as an emerging subject over the last 50 years in terms of a number of measures. Although discussions are still ongoing about the elements that must be present to constitute a legitimate disciplinary field, we show here that science communication meets four key elements that constitute an analytical framework to classify academic disciplines: the presence of a community; a history of inquiry; a mode of inquiry that defines how data is collected; and the existence of a communications network.

This article is a case study and rhetorical analysis of a specific scientific paper on a computer simulation in astrophysics, an advanced and often highly theoretical science. Findings reveal that rhetorical decisions play as important a role in creating a convincing simulation as does sound evidence. Rhetorical analysis was used to interpret the data gathered in this case study. Rhetorical analysis calls for close reading of primary materials to identify classical rhetorical figures and devices of argumentation and explain how these devices factor in the production of scientific knowledge. This article describes how abduction, dilemma, compensatio, aetiologia, and other tactics of argumentation are necessary in creating the simulation of a supernova. Ultimately, the article argues that rhetorical mechanisms may be responsible for making some simulations better and more sound than others.

Public images of scientific researchers –as reflected in the popular visual culture as well as in the conceptions of the public- combine traditional stereotypic characteristics and ambivalent attitudes towards science and its people. This paper explores central aspects of the public image of the researcher in Greek students’ drawings. The students participated in a drawing competition held in the context of the ‘Researcher’s Night 2007’ realized by three research institutions at different regions of Greece. The students’ drawings reveal that young people hold stereotypic and fairly traditional and outdated views of scientists and scientific activity. Research institutions are faced with the challenge of establishing a sincere and fertile dialogue with society to refute obsolete and deceiving notions and to promote the role of researchers in society.

Luckily enough, more democracy is always called for. Even in countries that can truly be described as democratic. And democracy (which is a constant reference in these pages) is increasingly related to knowledge, be it about whether growing GMOs, starting nuclear energy production or allowing the choice of a child’s gender through IVF techniques. The need to make democratic decisions on controversial issues, which increasingly imply scientific and technological knowledge, comes from the bottom, as citizens voice – sometimes even vehemently – the desire to express themselves.

Sally Duensing previously worked at the Exploratorium in San Francisco and is now based in London where she carries out research on science communication. In this interview, she tells about her experience as an evaluator of the Decide project, one of the most successful discussion games ever designed. Years after its creation, Decide is still used nearly all over the world. Its main strong point is that it allows to grasp the standpoint of the others and, at the same time, to express your own standpoint in a mutual exchange of experience; in addition, the interface and the game rules allow to overcome any cultural and age gaps. However, sometimes the public expects a debate with an expert rather than a dialogue among peers, whereas on other occasions the debate was inhibited especially by the presence of a scientist. In museums, discussion games often clash with the needs of members of the public, who generally have limited time. However they can still be useful to the museum activities when the results of the discussions are used to program other activities: it is a way to gather valuable information on the public’s orientations which is often underrated.

Museums have a great potential to facilitate the political engagement of citizens, intended not in the sense of taking part to the “party politics”, but as full participation in the systems that define and shape society.

Barbara Streicher is the executive manager of the Austrian Science Center Netzwerk, a network grouping over ninety Austrian institutions committed to science communication activities. Barbara used discussion games on many different occasions, all of which were outside a museum, and took place in places such as cafés, libraries, schools, but also shelters for homeless people and prisons. The communication exchange among participants always proved to be very open and respectful at the same time, even when the topics dealt with were especially sensitive and in social distress conditions. The game experiences were generally positive, whatever the places they were set in. The negative aspects are totally irrelevant and basically concern the time limitation and, in some cases, language difficulties. However, in her experience, there is still not an involvement of decision makers, and therefore it can be said that participation games are a way to help people form an opinion on controversial issues rather than an instrument with an impact on democratic governance.