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1318 publications found

Dec 19, 2014 Book Review
Social networks and popular understanding of science and health: sharing disparities

by Ann Grand

In this book, Brian G. Southwell discusses how disparities in information-sharing arise and what can be done to alleviate them. In all sorts of ways and for all sorts of reasons, people have always sought to share information among their family and other social networks. However, this sharing has never been equal: inevitably, some people are better-informed than others and some are more socially-connected than others. At first glance, the plethora of communication tools and technologies available nowadays should help democratise information and reduce disparity but differences in how, when and with whom information is shared create conversation gaps and maintain inequalities. Southwell explores and catalogues information-sharing behaviours, discusses the factors that affect how and why we share information and addresses the questions of why disparities in information-sharing matter and what we can do about the gaps between ‘information-haves’ and ‘information have-nots’.

Volume 13 • Issue 04 • 2014

Dec 19, 2014 Commentary
Science festivals: do they succeed in reaching beyond the ‘already engaged’?

by Karen Bultitude

The cultural phenomenon of ‘science festivals’ is ever expanding throughout the world, as universities, city and regional governments, and science engagement professionals alike embrace the concept of a focused ‘celebration’ of science. In the past however science festivals have been criticized for neglecting underrepresented audiences. This special issue explores the extent to which current science festivals have managed to engage with diverse publics, and identifies the key challenges facing the future of science festivals, most notably the need for deeper research into the impacts of science festivals.

Volume 13 • Issue 04 • 2014

Dec 19, 2014 Essay
Children’s University: sound language styles in a radio programme for/with children

by Josemir Almeida Barros and Debora d’Avila Reis

This essay intends to present and reflect on the production and reception of sound language styles in a radio programme discussing science called Universidade das Criancas UFMG (UFMG Children’s University). This programme, aimed at children, is broadcast on the UFMG (Federal University of Minas Gerais) Educational Radio Station, located in Belo Horizonte, Minas Gerais, Brazil.

Volume 13 • Issue 04 • 2014

Dec 01, 2014 Article
When quotes matter: impact of outside quotes in a science press release on news judgment

by Paige Brown Jarreau

Scientists often cite discrepancy between scientific values and news values as a primary factor in poor quality science reporting. The goal of this study was to understand how news values including conflict and controversy affect science communicators’ evaluation of press releases containing quotes from outside expert sources. Results of an online survey experiment suggest science communicators find a climate science press release with an outside expert quote that introduces controversy to be more newsworthy. However, when a science communicator attributes relatively high importance to reliability of facts as a guiding principle in story selection, this preference for controversy is reversed.

Volume 13 • Issue 04 • 2014

Nov 17, 2014 Article
The Holy Grail of energy? A content and thematic analysis of the presentation of nuclear fusion on the Internet

by Christian Oltra, Ana Delicado, Ana Prades, Sergio Pereira and Luisa Schmidt

The Internet is increasingly considered as a legitimate source of information on scientific and technological topics. Lay individuals are increasingly using Internet sources to find information about new technological developments, but scientific communities might have a limited understanding of the nature of this content. In this paper we examine the nature of the content of information about fusion energy on the Internet. By means of a content and thematic analysis of a sample of English-, Spanish- and Portuguese-language web documents, we analyze the structural characteristics of the webs, characterize the presentation of nuclear fusion, and study the associations to nuclear fission and the main benefits and risks associated to fusion technologies in the Web. Our findings indicate that the information about fusion on the Internet is produced by a variety of actors (including private users via blogs), that almost half of the sample provided relevant technical information about nuclear fusion, that the majority of the web documents provided a positive portrayal of fusion energy (as a clean, safe and powerful energy technology), and that nuclear fusion was generally presented as a potential solution to world energy problems, as a key scientific challenge and as a superior alternative to nuclear fission. We discuss the results in terms of the role of Internet in science communication.

Volume 13 • Issue 04 • 2014

Sep 22, 2014 Article
Science blogging: an exploratory study of motives, styles, and audience reactions

by Merja Mahrt and Cornelius Puschmann

This paper presents results from three studies on science blogging, the use of blogs for science communication. A survey addresses the views and motives of science bloggers, a first content analysis examines material published in science blogging platforms, while a second content analysis looks at reader responses to controversial issues covered in science blogs. Bloggers determine to a considerable degree which communicative function their blog can realize and how accessible it will be to non-experts Frequently readers are interested in adding their views to a post, a form of involvement which is in turn welcomed by the majority of bloggers.

Volume 13 • Issue 03 • 2014

Sep 22, 2014 Article
Delivering the message: a theoretical study on designing science content for nature-based experiences

by Sanha Kim

The urgent state of our global environment calls for collective action, which depends in large part on effective science communication for better understanding and awareness. Activities and institutions that provide opportunities to learn about nature all ultimately rely on scientific findings about nature. Although science produces the knowledge and information about nature, for the content to be accessible and meaningful to the general public, it needs to be processed by what I call science content design. This process is similar to the concepts of interpretation in tourism, or aesthetic understanding in alternative science education. This study is a theoretical exploration on the definition and nature of science content design, what constitutes its process, and how the content can be designed. Focusing on the fields of macro-biology, I also discuss the types of biological content generally used in nature-based experiences, and examine model cases of biological content design.

Volume 13 • Issue 03 • 2014

Sep 22, 2014 Commentary
The changing rationale of science communication: a challenge to scientific autonomy

by Frank Marcinkowski and Matthias Kohring

We argue that the institutionalized push communication of academic institutions has become the dominant form of public science communication and has tended to force other forms and functions of science communication into the background. Given the new schemes of public funding, public communication of science now primarily serves the purpose of enabling academic institutions to promote themselves in a competition that has been forced upon them by the political domain. What academics working under these conditions say about themselves and their work (and what they do not) will depend crucially on the strategic communication goals and concepts of the organizations to which they belong. We surmise that the inherent logic of this form of science communication represents a potential threat to the autonomy of scientific research.

Volume 13 • Issue 03 • 2014

Sep 22, 2014 Commentary
Press releases — the new trend in science communication

by Charlotte Autzen

Scientific institutions have for a long time known the importance of framing and owning stories about science They also know the effective way of communicating science in a press release This is part of the institution’s public relations. Enhanced competition among research institutions has led to a buildup of communicative competences and professionalization of public relations inside the institutions and the press release has become an integrated part of science communication from these institutions. Changing working conditions in the media, where fewer people have to publish more, have made press releases from trustworthy scientific institutions into free and easily copied content for the editors. In this commentary I investigate and discuss the communicative ecosystem of the university press release. I especially take a close look at the role of the critical and independent science journalist in relation to this corporate controlled communication

Volume 13 • Issue 03 • 2014

Sep 22, 2014 Conference Review
PCST 2014

by Helen Featherstone

The PCST conference attracts a substantial number of science communication academics and practitioners from all over the world. The conference is stimulating and refreshing but the size of it means that quality control is challenging for the organisers. This review highlights areas of both strengths and weaknesses whilst also making recommendations to the PCST committee for PCST 2016. The committee are encouraged to further strengthen the academic/practitioner combination and the international nature of the event. However, they are also recommended to ensure that work presented is of high quality with clear purposes and strong evaluative evidence presented.

Volume 13 • Issue 03 • 2014

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