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While knowledge-society is developing all around the world, science seems to be loosing its historical prestige in public perception, scientific vocations are declining among young people, "limit" on science is common subject of daily politics, research freedom is questioned in front of public good, scientists are dragged in front of public opinion. As a consequence, scientists are to be skilled in science communication. But communicating science is no more matter of "translating" scholar knowledge into lay language (popularization); it is mainly matter of crossing barriers of fundamental attitudes, understanding daily-life ends, sharing future scenarios and cultural values, becoming responsible for the societal dimension of science. Moreover, while confronting the coming Big Convergence (among nanosciences, bio-medical sciences, information and communication-sciences, neuro-cognitive sciences), science itself is called to cross barriers among disciplines, distinctions between pure and applied science, academic and industrial research, science and technology, etc. However, such crossovers are challenging for present education of scientists. The governance of the democratic knowledge-society not only demands more scientific education among citizens, but also a general revision of highest scientific curricula. What are the goals for educating scientists to public responsibility and participation? What are conceivable ways for joining the "two cultures" and integrating curricula? What cross-fertilizations are conceivable between natural and social sciences, scientific and humanistic education, specialised and more general formation?

The image and perception of science and of scientists is a crucial topic, above all with regards to younger generations, the human capital of the future. For this reason, the National Research Council (CNR), in 2004, asked the IRPPS institute (Istituto di ricerche sulla popolazione e le politiche sociali) to carry out a sample survey of 800 people between the ages of 18 and 29 on the topic. Science and new technology emerged as the topics of most interest, in addition to medicine, history and economics. Scientific content in the mass media is considered to be satisfactory, whereas education in the field of science is considered to be less than satisfactory, above all in relation to the work environment. However, if research in Italy seems weak in the eyes of young people, scientists are not seen the same way but are considered society's second most important profession after that of the entrepreneur. The problem of trust in science is due, above all, to the politics of research, which do not encourage adequate investment in public and private sectors. A factor analysis technique was applied in order to identify models of attitude towards science of various subgroups within the population.

Nowadays, India is experiencing a widespread diffusion of science communication activities. Public institutions, non-governmental organisations and a number of associations are busy spreading scientific knowledge not only via traditional media but also through specific forms of interaction with a varied public. This report aims to provide a historical overview of the diffusion of science communication in India, illustrating its current development and its future prospects.