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Exploring public attitudes towards science helps investigate the images of science and what the social representations of science are. In this regard, science communication plays a crucial role in its different ways of addressing different publics.
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"Knowledge and information are essential for people to respond successfully to the opportunities and challenges of social, economic and technological changes (...). But to be useful, knowledge and information must be effectively communicated to people", says the Food and Agricultural Organization. India is home to a number of ICT-enabled development initiatives, and we will look at one of them to learn how an effective communication strategy is used.