Martin W. Bauer is right, two evolutionary processes are under way. These are quite significant and, in some way, they converge into public science communication: a deep evolution of discourse is unfolding, along with an even deeper change of the public understanding of science.

The world, all at once, has become a small world. Not only owing to TV, satellites and the Internet that allow us to jump from side to side of our planet in a click. But also owing to a phenomenon that evokes dry lands, devastating rains, tsunamis and hurricanes, torrid summers and melting glaciers: global warming. In the heated argument on this issue with so many people talking, in the past few years also artists have made their rising voice be heard. Artists-popularisers, aware of their role and of the considerable communication potential of the art medium. Because “One salient image, sculpture or event can speak louder than volumes of scientific data”.

Basing mainly on author's direct involvement in some science communication efforts in India, and other reports, this contribution depicts and analyses the present science communication/ popularization scenario in India. It tries to dispel a myth that rural people don't require or don’t crave for S&T information. It discusses need for science and technology communication, sustaining curiosity and creating role models. Citing cases of some natural, 'unnatural' and organized events, it recounts how S&T popularization efforts have fared during the past decade and a half. It's made possible using print, AV and interactive media which, at times, require lot of financial inputs. However, this contribution shows that a number of natural and other phenomena can be used to convince people about power of S&T and in molding their attitude. The cases cited may be from India, but, with a little variation, are true for most of the developing and under- developed societies.

Will the use of the Web change the way we produce scientific papers? Science go through cycles, and the development of communication of science reflects the development of science itself. So, new technologies and new social norms are altering the formality of the scientific communication, including the format of the scientific paper. In the future, as PLoS One is experimenting right now, journals will be online hosts for all styles of scientific contributions and ways to link them together, with different people contributing to a body of work and making science more interdisciplinary and interconnected.

Science blogging is a very useful system for scientists to improve their work, to keep in touch with other colleagues, to access unfamiliar science developed in other fields, to open new collaborations, to gain visibility, to discuss with the public. To favour the building of blog communities, some media have set up networks hosting scientists' blogs, like ScienceBlogs.com or Nature Network. With some interesting features and many potential uses.

This article presents an example of how a public science party was evaluated. The main goals of the science party, to increase the positive image of science and present an attractive science event, were evaluated in two ways. First, web surveys were used to determine the image of science before and after the event among paying visitors, invited guests, and a control group (N = 149). Second, during the event, visitors were interviewed about their experiences at the event (N = 124). The survey study showed that the image of science was very positive among all three groups of respondents. As no differences were found between pre- and post-tests, participation in the event did not lead to a more positive image of science. The results of the interviews suggested that visitors highly appreciated the event. In the Discussion, the evaluation study is analyzed and possibilities/limitations for future general use are discussed.

From the life sciences to the physical sciences, chemistry to archaeology, the last 25 years have brought an unprecedented shift in the way research happens day to day, and the average scientist is now simply awash in data. This comment focuses on the integration and federation of an exponentially increasing pool of data on the global digital network. Furthermore, it explores the question of the legal regimes available for use on this pool of data, with particular attention to the application of “Free/Libre/Open” copyright licenses on data and databases. In fact, the application of such licenses has the potential to severely restrict the integration and federation of scientific data. The public domain for science should be the first choice if integration is our goal, and there are other strategies that show potential to achieve the social goals embodied in many common-use licensing systems without the negative consequences of a copyright-based approach.

On March 2007 JCOM issue, Bruce Lewenstein made this question: why should we care about science books? Next he analyzed some fundamental roles of science books. As a continuation for that enquiry, this text wants to be a dialogue about science, readers, and books, just a quick look at many of the other books, science books, those that do not find easily their place in bookstores and libraries; these books situated beyond labels like fiction or romance but equally memorable, necessaries and desirables.

The rapid spread of technologies involving the application of “Genetic Modification (GM)” raised the need for science communication on this new technology in society. To consider the communication on GM in the society, an understanding of the current mass media is required. This paper shows the whole picture of newspaper discourses on GM in Japan. For the Japanese public, newspapers represent one of the major sources of information on GM. We subjected the two Japanese newspapers with the largest circulation, the Asahi Shimbun and Yomiuri Shimbun, to an analysis of the full text of approximately 4000 articles on GM published over the past to perform an assessment of the change of reportage on GM. As for the most important results, our analysis shows that there are two significant shifts with respect to the major topics addressed in articles on GM by Japanese newspapers.

Those studying the public understanding of science and risk perception have held it clear for long: the relation between information and judgment elaboration is not a linear one at all. Among the reasons behind it, on the one hand, data never are totally “bare” and culturally neutral; on the other hand, in formulating a judgment having some value, the analytic component intertwines – sometimes unpredictably – with the cultural history and the personal elaboration of anyone of us.