To give a good public speech is art; but definitely more difficult is to organize a productive exchange of points of views between scientists, experts, non-experts and policy-makers on controversial issues such as a scenario workshop or a consensus conference. Many skills and a deep knowledge both of the topic and of the methodology are required. But this is the future of science communication, a field where the dialogical model will impose new and complex formats of communication and a new sensibility, using also the most traditional media. But are science communicators prepared for that? What is the state of the art of science communicator training?

Within just a few months, new releases in the world of publishing have seen two books dealing with science and The Simpsons, one published in the US and the other in Italy: last spring, What's science ever done for us? by Paul Halpern (John Wiley & Sons, New York 2007) and, this autumn, La scienza dei Simpson by Marco Malaspina (Sironi Editore, Milano 2007).

The knowledge society is a new social species that, despite many uncertainties and some (old and new) ambiguities, is emerging on the horizon of the 21st century. Placed at the convergence of two long-term processes (society of individuals and knowledge society), it is characterised by the social-economic process of knowledge circulation, which can be divided into four fundamental phases (generation, institutionalisation, spreading and socialisation). The current situation also sees the traditional (modern) structure of knowledge being outdated by the convergence of nanotechnologies, biotechnologies, information technologies and neuro-cognitive technologies (NBIC). In the background, the need arises to cross the cultural frontier of modernity.

This article will briefly present a few theses and reflections of mine on some perversions and disruptions under way in knowledge development and in science representation. Nevertheless, I will abstain from exposing thoroughly the obvious and triumphal side of the coin. Namely, I am not going to extol the amazing fortune of science and knowledge, which have become the fundamental resource for development, at economic level in first place. Indeed, having reached a certain age, I can allow myself ­ although to a certain degree of oversimplification ­ less enthusiasm and a few old-fashioned ideas.

The Norwegian Nobel Committee has bestowed the 2007 Nobel Peace Price equally upon the scientists of the Intergovernmental Panel on Climate Change (IPCC) and Al Gore, former vice-President of the United States of America, with the same motivation: «for their efforts to build up and disseminate greater knowledge about man-made climate change, and to lay the foundations for the measures that are needed to counteract such change».

In 2007, global investments in R&D have increased by 7% on the previous year and have reached an absolute historical peak, exceeding for the first time the threshold of 1,100 billion dollars (calculated in the hypothesis of a purchasing power parity between the currencies). The world invests in scientific research and technological development 2.1% of the wealth it produces. At the same time, there has been an increase in the exchange of high added-knowledge value goods and high tech represents now the most dynamic sector of the world economy.

The past few decades have been marked by a rapid scientific and technological development. One of the most paradoxical, and perhaps more disturbing, features of this process is the growing divide between the increased importance science has acquired in economic and social life and a society persistently showing spreading signs of contempt, mistrust and, most of all, disinterest in research.

An advanced expression of culture and of social evolution, contemporary technology, which increasingly incorporates endless quantities of scientific knowledge, has acquired a decisive power on human existence and on the natural system supporting it. It has the ability, now demonstrated, to attain a vast improvement in the quality of life ­ if one can benefit from proper amounts of it ­ and to prolong life for decades. On the other hand, its results may also go in a totally opposite direction, either against ourselves or our descendants, or other populations. A similar theory is true for life-supporting systems.

After serving the community for seven years, the Science Museum of Castilla-La Mancha (MCCM) has decided to renew itself. In this context, a survey of the needs and expectations of the people to which the museum is dedicated plays a major role for the changes planned to prove successful. Teachers are among the main users of the museum, staying at the core of all teaching-learning processes, and play a role as mediators between science and students. This paper analyses the judgements made by teachers about various types of events and teaching resources which are normally provided by science museums and, more specifically, the Science Museum of Castilla-La Mancha. Against that backdrop, science (our content), education (our objective) and the democratic participation of teachers will show a clear route to follow if one wants to achieve quality for our institution and its future events.

Near the turn of the Century, a woman in her 90s from Dodge City, Kansas was riding her horse near the Pecos River and she described it as a sea of saltgrasses...You had to be very close to the river to see it because the grass was so high You could drink the water out of the springs in this area. I used to ride down to the Pecos River on horseback...There was a lot more water in it back then. We grew cantaloupes...and people were amazed at how sweet they were... We stopped because the water [became] was too salty. In 1903, fresh watercress and ferns were growing at Independence Springs [on the Lower Pecos River]...and there were pools of catfish and silver bass. Residents along Independence Creek sold minnows and other bait fish they took from the river. We had a terrible flood in 1941 and 1942 which breached Zimmerman Dam. The river at some places was 10 miles wide. Floodwater covered the valley and the dam was washed out. It seems there is always less water in the Pecos than we need... I think the water quality is worse now-- not that the Pecos River was ever beautiful and clear. When my grandfather got here 110 years ago, they had a lot of water problems then. The prospect of fixing the saltcedar problem and making this area come back the way it was 100 years ago looks bleak for to me...I don't know if we can do that --Quotes from long-time residents of the Pecos River of Texas