The volume “Il libro contemporaneo” (The Contemporary Book) by Giuseppe Vitiello offers a global view of the “book” as a model and as an instrument of communication and for learning in the society of knowledge; it specifically deals with scientific editorial communication, through a complete and systematic reconstruction of the bodies involved, of the production and dissemination processes, also in the framework of the technological changes pushed by new media. In particular, the author critically analyzes some relevant aspects such as the role played by the journal as the most relevant mean for scientific knowledge dissemination, the scientific writer figure, the strengthening of large publishing groups and the challenge open access implies.

Jcom’s adventure was launched nearly eight years ago, when a group of lecturers and former students of the Master’s degree in Science Communication at SISSA of Trieste, decided to have training joined by the commitment to research on science communication issues.

In the Handbook on the socialisation of scientific and technological research, edited by Wiebe Bijker and Luciano d’Andrea, ‘socialisation’ is used to both describe and prescribe the ways in which science and technology are used in society. In this comment, ‘socialisation’ is discussed from two other points of view. First, the ways in which science and technology are sometimes used to organize, structure and dominate the social are identified. Second, drawing on Merton’s norms of science, an argument is made against over-socialising science and in favour of acknowledging and preserving the ‘special’ nature of science, for its own sake and because, at its best, science can offer an alternative model for other social activities.

Whether we like it or not, and how many difficulties this may pose, scientific research and technology are becoming the “property” of everybody and increasingly will become subject of public guidance and political decision making. Socialization happens because what people think, want and do has become central to the development of science and technology. Socialization of research is simply happening because it is the development characteristic of a society in which knowledge is becoming the main driving force. And just like in agricultural or industrial societies in the past it leads to (re-)invent the institutions and mechanisms which allow the knowledge society to function properly. This note will further explore the developments contributing to the socialization of research and their impact on research and research institutes. It will focus more on technologies than on science per se, because applications and usage will become the main drivers.

Scientific communication also pertains to the domain of society, where the formation of public opinion about science and technology is taking place. Concerning this process, two main points are exposed in the commentary. The first is a proposition on how the public as a social category may be conceptualized, and the second is the extent of the participation of members of the public in strengthening socialization and democratization practices in new, highly complex, contexts of scientific research. The public is conceptualized to include all citizens no matter their professional origin, including scientists, which promotes the idea of openness and equality of the public sphere where scientific issues are discussed. To be democratic in its practical-political setting, such a conception needs to deal with the problems of participation in a highly mediatized world, where not every member of the public could be included into scientific research. The author thus reflects on the mechanisms which would enable the formation of public forums where the trust of influential public actors as stakeholders of research can be tested.

Public opinions toward emergent technologies may be highly dependent on the manner in which people are introduced to these technologies for the very first time. In this light, understanding how such first introductions are related to adolescents’ information seeking behaviors and their developing opinions may be particularly interesting because this target public can be considered to be not only future users of the technology but also future decision makers of its development. The present paper presents a case study of the introduction of ecogenomics among 246 adolescents who were asked to inform themselves about this technology and to write two essays: one that would reflect their personal opinions, and another that would reflect their advice to the Dutch government about further funding of ecogenomics research. Results showed that the Internet was by far their preferred source of information and that most adolescents held positive attitudes toward ecogenomics as expressed in essays that reflected their personal opinions and advice to others. In their perspective, ecogenomics was a positive development in science because of expected benefits concerning medical and environmental applications, such as the potential discovery of new antibiotics and the possible use in bioremediation.

The present article investigates public understanding of HIV/AIDS related issues that touch the thought structure of common citizen, among the Indian public. Analysis is based on a representative sample collected from 10 states of India. The authors have also analysed the relative cultural distance at which men and women, as separate groups, could be placed. The relative cultural distance, for each of the selected issues, has been computed and it was found that men, as a group, are closer to scientific thought structure compared to women.

In present times it would not be appropriate to say art made a “debut” in science centres, as it has been a feature since the beginning of their history, and it appeared precisely in the ‘parent’ science centre, the Exploratorium. However, now it is time to check the progress. There is unrest for this issue, as in history-making times, and it is worthwhile to follow the new developments and hear the words of the coordinators of the artistic activities in science centres and, more in general, in science museums, and also of the artists involved in the process. The goal is to promote a debate on the final results of this phenomenon and on what will happen next. Also, emphasis should be put on the importance for each museum to define right from the start an ‘art policy’, even a complex one, but somehow structured, that may be employed at many levels according to the needs of the museum itself.

There have been countless innovations in the realm of science museology after the foundation of the Exploratorium of San Francisco and of the Ontario Science Center of Toronto with, among other things, the introduction of the exhibits hands-on, the use of new technologies and the arrival of virtuality.But most of all a new dialogue was launched, also as a form of transformation of reality. And what is drama but fiction and transformation of reality?This statement is the basis for the belief that museums and the theatre should continue, if not even start, a path to move closer, so as to make their languages work at the service of each other.A dialogical interaction which is difficult (as both languages and their interpreters crave for superiority), strong (the place for communication becomes multi-channel), but necessary (in view of a systemic approach of science communication).It is necessary especially to build an all-encompassing museum to fully play a sociological role of study, interpretation and determination of human society.

The recent events related to the spread of the influenza virus A (H1N1) have drawn again the attention of science communication experts to old issues, including a couple of issues we deem particularly important: risk communication and the role of scientific journalists in the society of knowledge.