Between 2010 and July 2015, a group of researchers at the Department of History and Philosophy of Science, University of Cambridge and the National Maritime Museum were engaged in an Arts & Humanities Research Council-funded project “The Board of Longitude 1714–1828: Science, innovation and empire in the Georgian world”. The project team included a dedicated Public Engagement Officer whose role was to engage audiences with the outputs of the research project.
The National Maritime Museum celebrated the 300 th anniversary of the 1714 Longitude Act with a major exhibition, Ships, Clocks & Stars: The Quest for Longitude, which told the story of the 18th century quest for longitude, alongside a series of longitude-themed events. To commemorate the same anniversary, NESTA launched the 2014 Longitude Prize, a challenge to find a solution to today’s equivalent of the longitude problem, with the problem chosen by a public vote. Using these two examples as a case study, I explore how history of science helps science communication organisations engage people with science, and vice versa.
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Date of publication Sep 29, 2015 Category: Commentary
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Date of publication Sep 29, 2015 Category: Commentary
Beyond the dissemination of Earth Observation research: stakeholders’ and users’ involvement in project co-design
Modern technology and innovation research needs to analyse and collect users’ requirements from the outset of the project’s design, according to the Responsible Research and Innovation (RRI) approach. Bringing in new services without involving end-users in the whole research process does not make for optimal results in terms of scientific, technological and economic impact. This commentary reports on research experience of stakeholder involvement and co-production in Italy, implemented in Earth Observation downstream services at regional level. It reports the participative approach and method adopted and the impacts and benefits derived.
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Date of publication Aug 25, 2015 Category: Essay
What is the “science of science communication”?
This essay seeks to explain what the “science of science communication” is by doing it. Surveying studies of cultural cognition and related dynamics, it demonstrates how the form of disciplined observation, measurement, and inference distinctive of scientific inquiry can be used to test rival hypotheses on the nature of persistent public conflict over societal risks; indeed, it argues that satisfactory insight into this phenomenon can be achieved only by these means, as opposed to the ad hoc story-telling dominant in popular and even some forms of scholarly discourse. Synthesizing the evidence, the essay proposes that conflict over what is known by science arises from the very conditions of individual freedom and cultural pluralism that make liberal democratic societies distinctively congenial to science. This tension, however, is not an “inherent contradiction”; it is a problem to be solved — by the science of science communication understood as a “new political science” for perfecting enlightened self-government.
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Date of publication Aug 19, 2015 Category: Essay
How to do mass media publicity for a neglected disease. Lessons from Tsetse and Trypanosomiasis in Kenya
The prioritization of neglected diseases in the policy making framework requires heightened advocacy [WHO, 2006]. Mass media positive publicity is among approaches that can be used to achieve this. This paper discusses practical use of mass media to do publicity and advocacy for a neglected disease and its vector. It uniquely presents online links to the analyzed newspaper and television news and opinion articles on tsetse and Trypanosomiasis. The paper shares entry points into mass media advocacy from a lessons learned perspective and notes the importance of understanding how the mass media works in order to achieve advocacy of neglected diseases using sleeping sickness as a case study.
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Date of publication Jul 24, 2015 Category: Essay
“Queue up, you stupid!”: communicating about technology problems. An exploratory study of warning messages posted on machines in public places
Communication about technology has long been neglected within the field of science and technology communication. This visual exploratory study focuses on how users can communicate with and about technology in public places through warning signs posted on technological devices.
Three broad categories of messages have been identified: bad design, malfunctioning and disciplining users. By analyzing examples within each category, we suggest that studying these communicative situations can be a key to understanding how users are engaged in continuous, elaborate and sometimes even conflicting framing of technological devices (e.g. with regard to their purpose, appropriate uses, shifting boundaries between functioning/malfunctioning); how such framing, in turn, can be used to readjust/realign social behavior and organizational routines. -
Date of publication Jul 09, 2015 Category: Essay
Science journalism: the standardisation of information from the press to the internet
The standardisation and selectivity of information were characteristics of science journalism in the printed medium that the digital editions of journals have inherited. This essay explores this fact from the international perspective, with a special focus on the Spanish case.
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Date of publication Jun 11, 2015 Category: Article
DNA portraits: celebrations of the technoself
The representation of self and the nature of our identities often converge through technological forms. This study investigates the promotional techniques of seven companies selling DNA portraits, the objective being to uncover how these images derived from laboratory processes are viewed as valid depictions of the self and scientific knowledge. DNA portraits are revealed as the intertwining of technology and identity through celebrations of the technoself.
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Date of publication Jun 11, 2015 Category: Commentary
From activism to science and from science to activism in environmental-health justice conflicts
Knowledge is not static or unique. It can be exchanged between activists, academia and policy circles: from science to activism and from activism to science. Existing scientific knowledge is being used by activists to expose wrongdoings or improve practices and knowledge in environmental and health conflicts. Activists can either adopt scientific knowledge and data in their own argumentations or produce new scientific knowledge either by becoming scientists themselves or in co-operation with experts. Local and scientific knowledge is being combined to challenge government policies and the knowledge produced by corporate actors. Also explored is the figure of the expert-activist; with scientists becoming activists and vice versa, the boundaries between activists and scientists are increasingly blurry.
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Date of publication Jun 11, 2015 Category: Commentary
Is a science critic a thug?
After being cosseted by the media for what they incorrectly considered to be a scientific feat, the author found himself widely boycotted by the more “responsible” media. The reason for this was his critical view of the evolution of science, which he felt had become a tool at the service of innovation, and, therefore, of industrial interests. The traditional image of science, which serves to help us to understand the world, still persists despite being perverted by commercial interests, because it is defended by naive people as well as by lobbies, themselves responsible for this debasement. Thus, the “militant” scientist is suspected of dishonourable behaviour and finds himself expelled from the “scientific community”, forced to express himself from the margins. As a result, a parallel world of information and debate is created, which presents truths different from those of the mainstream institutions.
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Date of publication Jun 11, 2015 Category: Commentary
Is it good science? Activism, values, and communicating politically relevant science
The validity of citizen science conducted by community activists is often questioned because of the overt values that activists bring to their investigations. But value judgments are a necessary part of even the best academic science, and scientists whose findings suggest the need for policy action can learn from the example of citizen scientists. Communicating clearly about value judgments in science would give the public a better basis for distinguishing between responsible and irresponsible research on controversial issues.