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Sep 04, 2017 Article

Are audiences receptive to humour in popular science articles? An exploratory study using articles on environmental issues

This study aims to test the perceptions of audiences to positive and non-aggressive humour in two popular articles. The themes were the effects of climate change on biodiversity and the over-exploitation of species. Both articles were published on-line at a Portuguese environmental site, and readers were asked to answer to an on-line survey. A total of 159 participants submitted their answers concerning their receptiveness to the humour, demographic information and comments. Results showed that the use of humour in popular articles is considered valuable for the majority of these readers, but different degrees of receptiveness suggest caution in its use.

Volume 16Issue 042017

Aug 24, 2017 Conference Review

Citizen science: an emerging professional field united in truth-seeking

by Joseph Roche , Nicola Davis

CONFERENCE: Citizen Science Association Conference, Saint Paul, Minnesota, U.S.A., 17–20th May 2017

The second biennial Citizen Science Association Conference was held from the 17–20th of May 2017 in Saint Paul, Minnesota. The conference is the biggest of its kind in the world and brought together more than 1,000 delegates for hundreds of conference presentations as well as workshops, panels, screenings, a hackathon and a citizen science festival. In this paper we review the history of the conference and outline the key events leading up to the 2017 conference.

Volume 16Issue 042017

Jul 20, 2017 Article

Politics of science communication in South Africa

by Hester du Plessis

The research field of science communication is fairly neglected in South Africa. The university system in South Africa, with a few exceptions, pays scant attention to the teaching of science communication, leading to limited academic knowledge of this research field with its rich history and philosophical relations. This paper explores some of the reasons behind this neglect of science communication in South Africa and will argue and demonstrate that, primarily, two political systems can be identified as having had a profound impact on the lesser attention given to this research field; the ‘divide and rule’ system of British colonialism and the Afrikaner National Party ‘apartheid’ system of racial segregation.

Volume 16Issue 032017Special Issue: History of Science Communication, 2017 (History of Scicomm)

Jul 20, 2017 Article

The communication of psychiatry in Brazilian press (1930–1940)

by Carolina Carvalho , Cátia Mathias , Sérgio Marcondes

As a case study, we analyze an article of the psychiatrist Henrique Roxo published in 1942 in two publications directed to different publics. The communication of science was intended as part of Brazil's modernizing project of the epoch. Roxo's case reveals that the language used by science communicators, although sometimes of difficult apprehension, was part of an strategy of acknowledgment of the medical authority for the diagnosis and treatment of the mental illnesses.

Volume 16Issue 032017Special Issue: History of Science Communication, 2017 (History of Scicomm)

Jul 20, 2017 Article

Popularization through press advertisements: mobile telephony in Spain (1994–1999)

by Mireia Fernández-Ardèvol , Jordi Ferran Boleda

This paper explores the combined effects of everyday life technological devices and advertisements in constituting an efficient way to scientific popularization. We, therefore, analyze mobile telephony advertisements published in a high-circulation Spanish newspaper — La Vanguardia — between 1994 and 1999. We identify content that promoted knowledge about the devices, the service, or the uses of this groundbreaking technology. Advertisements also attach attributes to technology — modernity, freedom, or efficiency. We suggest that the analysis of advertisements that promote everyday life digital devices allows a better understanding of what (digital) technology means to publics.

Volume 16Issue 032017Special Issue: History of Science Communication, 2017 (History of Scicomm)

Jul 20, 2017 Article

Reading dermatology in the Victorian newspaper. The performance of medical vocabulary in The Times correspondence column

by Diana Garrisi

This contribution concerns the role of the Victorian newspaper correspondence column in advancing knowledge of dermatology in relation to corporal punishment. It explores The Times' coverage of an inquest into the death by flogging of a British soldier. I argue that on the one hand, The Times participated in the debate about flogging in the army by bringing forward skin anatomy as an argument against corporal punishment. On the other hand, the paper might have used the publication of letters with medical content as a marketing strategy to maintain its authority and credibility against accusations of sensationalism.

Volume 16Issue 032017Special Issue: History of Science Communication, 2017 (History of Scicomm)

Jul 20, 2017 Article

Vaccination communication strategies: What have we learned, and lost, in 200 years?

by Merryn McKinnon , Lindy A. Orthia

This study compares Australian government vaccination campaigns from two very different time periods, the early nineteenth century (1803–24) and the early twenty-first (2016). It explores the modes of rhetoric and frames that government officials used in each period to encourage parents to vaccinate their children. The analysis shows that modern campaigns rely primarily on scientific fact, whereas 200 years ago personal stories and emotional appeals were more common. We argue that a return to the old ways may be needed to address vaccine hesitancy around the world.

Volume 16Issue 032017Special Issue: History of Science Communication, 2017 (History of Scicomm)

Jul 20, 2017 Article

Toward a history of explanation in science communication: the case of Madame Wu experiment on parity violation

by Eugenio Bertozzi

By focusing on a specific episode of 20th Century physics — the discovery of parity violation in 1957 — the paper presents a study of the types of explanations of the crucial experiment as they are found in different editorial categories: a peer-review journal, a popular science book, an encyclopedia and a newspaper articles. The study provides a fine-grained description of the mechanism of the explanation as elaborated in non-specialist accounts of the experiment and identifies original, key-explanatory elements which characterize them. In so doing, the paper presents a reflection on the processes of transformation and adaptation implied by the circulation of knowledge — which features as a productive process in its own right — and shows which further insights a focus on explanation can offer to the current historical researches on science communication.

Volume 16Issue 032017Special Issue: History of Science Communication, 2017 (History of Scicomm)

Jul 20, 2017 Article

Mobile science museums and centres and their history in the public communication of science

by Jessica Norberto Rocha , Martha Marandino

In this paper, we identify some milestones in the construction process for mobile science museums and centres in Brazil. As background for presenting the Brazilian context, we initially address the records found on the earliest travelling museum exhibitions and mobile museums in Europe and North America. We then introduce the role of UNESCO in the promotion and implementation of travelling science exhibitions and museums in several countries. Finally, we document important events in the history of mobile science museum and centres in Brazil and outline three general and inter-related challenges currently faced by them.

Volume 16Issue 032017Special Issue: History of Science Communication, 2017 (History of Scicomm)

Jul 20, 2017 Article

La Ciencia Recreativa and the popularisation of science in Mexico in the 19th century

by Maria Rachel Fróes da Fonseca

In the last decades of the 19th century education played a major role in Mexican society, when efforts were being made to restructure it based on the objective teaching of sciences, which was regarded as the driving force behind the change needed in various sectors such as industry and public health. In this context, the so-called science disseminators aimed to communicate their knowledge to the general public, mainly to the working classes and the children. Journalism grew and reached a wide range of themes and audiences. They believed in the idea of a science for all and that sciences were an instrument to know the new nations and educate the population. It is worth mentioning La ciencia recreativa, a publication dedicated to children and working classes. Between 1871 and 1879 it was edited by the topographical engineer and surveyor José Joaquín Arriaga (1831–1896), who aimed to generalise the scientific knowledge of cosmography, mineralogy, meteorology, physics, botany, zoology, descriptive geography and industrial agriculture.

Volume 16Issue 032017Special Issue: History of Science Communication, 2017 (History of Scicomm)

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