As several recent National Academies of Sciences reports have highlighted, greater science communication research is needed on 1) communicating chemistry, and 2) building research-practice partnerships to advance communication across science issues. Here we report our insights in both areas, gathered from a multi-year collaboration to advance our understanding of how to communicate about chemistry with the public. Researchers and practitioners from science museums across the U.S. partnered with academic social scientists in science communication to develop and conduct multi-strand data collections on chemistry communication and informal education. Our focus was on increasing interest in, the perceived relevance of, and self-efficacy concerning chemistry through hands-on activities and connecting chemistry to broader themes concerning everyday life and societal impacts. We outline challenges and benefits of the project that future collaborations can gain from and illustrate how our strands of work complemented each other to create a more complete picture of public perceptions of chemistry.

When, to what extent and under what conditions autonomous driving will become common practice depends not only on the level of technical development but also on social acceptance. Therefore, the rapid development of autonomous driving systems raises the question of how the public perceives this technology. As the mass media are regarded as the main source of information for the lay audience, the news coverage is assumed to affect public opinion. The mass media are also frequently criticized for their inaccurate and biased news coverage. Against this backdrop, we conducted a content analysis of the news coverage of autonomous driving in five leading German newspapers. Findings show that media reporting on autonomous driving is not very detailed. They also indicate a slight positive bias in the balance of arguments and tonality. However, as soon as an accident involving an autonomous vehicle occurs, the frequency of reporting, as well as the extent of negativity and detail increase. We conclude that well-informed public opinion requires more differentiated reporting — irrespective of accidents.

Little is known about how incidental exposure to news, interpersonal discussion, and the diversity of social networks interact in social media environments and for science-related issues. Using a U.S. nationally representative survey, we investigate how these features relate to factual knowledge of gene editing. Incidental exposure to science-related news interacts with interpersonal discussion and network heterogeneity and reveals that the relationship between incidental exposure to news and knowledge is strongest among those who discuss the least. Incidental exposure could alleviate knowledge gaps between the Facebook users who are the most and least involved in interpersonal discussions about science.

In this essay the authors reflect on some recent trends in science communication research, celebrating it as an inherently interdisciplinary endeavour. Some current tendencies in science communication are more limiting, however: they present theoretical and strategic prescriptions that do not adquately reflect the variety and cultural diversity of science communication internationally. Rethinking science communication in the context of such diverse practices and cultural reorientations, the authors revise some of their own views and revisit notions of communication as conversation to propose an inclusive definition of science communication as the social conversation around science.

Science communication continues to grow, develop and change, as a practice and field of research. The boundaries between science and the rest of society are blurring. Digitalization transforms the public sphere. This JCOM special issue aims to rethink science communication in light of the changing science communication landscape. How to characterize the emerging science communication ecosystem in relation to the introduction of new media and actors involved? What new practices are emerging? How is the quality of science communication maintained or improved? We present a selection of papers that provide different perspectives on these questions and challenges.

Internet technologies and specifically social media have drastically changed science communication. The public no longer merely consume science-related information but participate (for example, by rating and disseminating) and generate their own content. Likewise, scientists are no longer dependent on journalists as gatekeepers to spreading relevant information. This paper identifies and reflects on relevant theoretical strands that help to inform theoretical frameworks and research agendas. Therefore, we discuss the technological structures and resulting affordances, a new knowledge order and its actors, as well as trust and rationality as important constructs.

When analysing the actors of the science communication ecosystem, scholarly research has focused on the perceptions and attitudes of scientists, science journalists, and science communicators. How the public envisages the roles of science producers and mediators is mostly uncharted territory. We address this gap, by examining the results of a public consultation in Portugal concerning science communication. We show that the public demonstrates a clear preference for science communication performed by scientists, over journalists, although credibility and trust depend on multiple factors. We also ascertain that professional science communicators are mostly invisible, though the public recognises the value of `translators'.

This article contributes to reflective practice amongst scientists who engage with citizens in the digital public sphere, by exploring the scientists' experiences and underlying perspectives on their role repertoires in online science-society interactions. Semi-structured interviews were held with 26 European scientists to investigate their focus and contribution in boundary interactions, perspective on appropriate model of science communication, and activities, outputs and addressees in the digital public sphere — together comprising a role repertoire. The intended role of scientists often did not match with their deployed repertoire in online interactions with citizens. Participants were left with the feeling that the digital public sphere provides hollow interactions, devaluates scientific expertise or even represents a hostile environment. In order to capitalise on the promise of the digital public sphere for constructive interactions with a diverse public, a reflective practice is needed that aligns scientists' intended contribution to science-society interactions with the scientists' perspective and deployed online repertoires.

Communities are rarely seen as the ideal level at which to focus science communication efforts, compared to the individual, psychological or mass, societal levels. Yet evidence from allied fields suggests building interpersonal relationships with specific communities over time is key to meaningful engagement, so orienting science communication towards communities is warranted. In this paper, we argue this case. We review previous studies, identifying three existing models of community-oriented science communication, which we label ‘neighbourly’, ‘problem-solving’ and ‘brokering’. We illustrate the effectiveness of the ‘problem-solving’ approach and the desirable ideal of ‘brokering’ using recent examples of community-oriented science communication from Australia.

This paper explains how a participative approach was used to collect first-hand citizens’ suggestions on how to improve science communication regarding Climate Change. A public consultation involving citizens from 5 different European countries revealed various perspectives concerning their communication preferences on scientific topics. Five main themes emerged following citizens' proposals for better communication and involvement: producer of information, medium, message strategies, audiences and areas of action and engagement.