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While the model for transmitting scientific information a model that attributes the effects of a message on the public to the intent of the communicator mediated by text is increasingly becoming an exclusive tool for communication novices, other alternative models are emerging and most importantly field research is being tested and examined.
The management of health risks related to scientific and technological innovations has been the focus of a heated debate for a few years now. In some cases, like the campaigns against the use of GMOs in agriculture, this debate has degenerated into a political and social dispute. Even risk analysis studies, which appeared in the 1970s in the fields of nuclear physics and engineering and were later developed by social sciences as well, have given completely different, and at times contradictory, interpretations that, in turn, have given rise to bitter controversies.
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The world is facing an unprecedented situation in health management as fast transport and travel lead to spread of diseases at a rate that has not been seen before and into countries that had once conquered them. This is even more evident with infectious diseases which do not respect geopolitical barriers or economic progress. It is becoming increasingly clear that control of such diseases and good practices for public health need global sharing of knowledge and international cooperation. In addition networking of institutions involved in health care with the communities that they serve is fundamental to containing diseases and promoting good health. For reasons as yet unclear even non infectious diseases such as obesity, hypertension and diabetes are also increasing at an alarming rate globally. The advantages of international networking and timely communication which contained three diseases will be discussed in this article.
A wide gap exists between what scientists and rural farmers know. The rapid advancements in digital technology are likely to widen this gap even further. At the farmers' level, this knowledge gap often translates into poor and inefficient management of resources resulting in reduced profits and environmental pollution. Most modern rice cultivars can easily yield more than 5 tons per hectare when well managed, but millions of farmers often get less than 5 tons using the same production inputs.
"Knowledge and information are essential for people to respond successfully to the opportunities and challenges of social, economic and technological changes (...). But to be useful, knowledge and information must be effectively communicated to people", says the Food and Agricultural Organization. India is home to a number of ICT-enabled development initiatives, and we will look at one of them to learn how an effective communication strategy is used.
As recognized by United Nations Secretary General Kofi Annan, the human community has reached a point in which it is faced with an array of choices that will determine the quality of our lives and the state of the global environment for present and future generations. One possibility is that at long last we will pave a path toward environmental stewardship and sustainable development. But it is also quite possible that we will travel a less enlightened course, running down the earth's natural capital and severely limiting the choices our descendants will face.
