This article presents some of the challenges faced in developing an interactive exhibit on nanoscience and nanotechnology in Brazil. Presenting a scientific-technological area which is still in formation and which is little known by the population leads to a (re)consideration of the role of museums and science centers in the conformation and consolidation of scientific practice itself. Museographically, the exhibit deals with the challenge of making matter visible in an expression which is distant from the human perception. Some reflections are presented here on the option of musealization chosen which come from a broader evaluation of the exhibit.

One can no longer rely on the presumption that scientists comply with the Mertonian value of disinterest and assume that they always tell the truth when spreading the results of their research projects. This can be rightly considered as the gist of the four-page report submitted to the board of the American journal Science by the committee chaired by the chemist John Brauman, from the Stanford University, and comprising three members from the Senior Editorial Board of the same journal, two eminent biologists specialised in stem cell research and a top editor from the other major general press medium of the Republic of Science, the British journal Nature.

When thinking about this contribution, an homage to John Ziman, one question occurred to me repeatedly: what would John have made of the European Research Council? Here is a newly established institution with the sole objective to fund ‘frontier research’ at EU level, based exclusively on scientific excellence and subject to pan-European competition of the best researchers. Would he have interpreted it as a vindication of academic science as a culture, a deliberate turning away from ‘post-academic science’ or even of overcoming it? Or, would he have seen it as the establishment of a small niche, to be recognized (and praised) for its respect for the norms of academic science, whose wider impact still has to be seen?

What pushed His Excellency Enrico Fermi, acclaimed Academician of Italy entitled to a state car and driver, to leave Italy all of a sudden in December 1938 in order to reach New York, after a short stop in Stockholm for the ceremony that celebrated him as a Nobel laureate for physics, and to accept a job as a simple physics lecturer at the Columbia University?

If Europe is to become a knowledge–based economy1 knowledge must be freely available in Europe. The results of research across Europe can not be left inside laboratories and libraries. It has to available to the citizens, young people and commerce of Europe. And the main source of information for all these groups is the mass media, yet large parts of European research do not allocate sufficient importance to media relations.

It’s hard to be a science journalist these days. Still tired because of the “Long night of Science“ (probably the 6th during this summer) he or she is informed about the next “Children’s University days” and another “girls day” coming soon – alongside the daily zapping through the 50 press releases of the informationsdienst wissenschaft1 (are there really 50 newsworthy things happening every day in the labs of every European country?), not to speak of the dozens of press packages and glossy brochures of the pharmaceutical industry as well as the test kits of new products like a tongue cleaner (of which the phenomenal results are – of course – “scientifically proved”). In 2006 a journalist sometimes would wish that science communicators would communicate a little bit less – giving himself a little bit more time to find his own stories – just by himself.

An informal, online survey of 1,059 reporters and public information officers, conducted this year by EurekAlert! (www.eurekalert.org), the science-news Web service of the American Association for the Advancement of Science (AAAS), seems to confirm key challenges associated with communicating science in a post-print, increasingly multi-media-focused era. As many newspapers in the United States, the United Kingdom, and other regions continue to down-size, reporters still covering science and technology say they increasingly need good-quality images, as well as rapid access to researchers capable of making science more understandable to lay audiences. The EurekAlert! findings, released 16 August during the Euroscience Open Forum 2006 meeting in Munich, Germany, suggest that beyond the predictable reporter concerns of learning about breaking research news before the competition or the public, top concerns for today’s reporters are “finding researchers who can explain science,” and “obtaining photographs or other multimedia to support the story.” Judging the trustworthiness or integrity of scientific findings while avoiding “hype” also emerged as key concerns for 614 reporters who participated in the EurekAlert! survey, along with 445 public information officers.

This paper will outline the very successful initiatives to define common communication strategies amongst the world’s high energy physics laboratories. These initiatives have been extremely successful in changing the communication practices of a worldwide community of high energy physics labs and these practices are now expanding to the community of synchrotron radiation laboratories. The payback has been extremely encouraging, with a much higher regard for the importance of communication in senior management and, perhaps coincidentally, major increases in funding of physical sciences in the United States and other countries

In last times scientific PR activities are increased by number and quality. Especially in United States and, more recently, in Europe all the most important research institutions and universities have been equipped with communication officers able to circulate their own information through mass media. This is undoubtedly a positive news for science. In spite of this, it’s necessary to think about which effects can be created by marketing activity on scientific communication. In this commentary we asked some scientific professionals to tackle these problems from different points of view.

The Royal Society published in late June a report entitled «Science Communication. Survey of factors affecting science communication by scientists and engineers». It is an in-depth survey on the communication addressed to non-specialist audiences that was carried out interviewing a wide and representative sample of UK scientists and engineers.