JCOM is at the PCST Conference 2025 in Aberdeen!
Editor-in-Chief Michelle Riedlinger and Deputy Editor Marina Joubert are attending the international gathering to engage with the global science communication community and discuss the evolving role of our field in a world shaped by both tradition and innovation.
In the picture: Michelle Riedlinger, Marina Joubert, Luisa Massarani, and Beatrice Biggio from the JCOM Editorial Office.
Authoritative, intelligent, responsible, serious—if you were asked to describe the general figure of a scientist, you would probably use adjectives like these. However, “funny” would likely not be the first word that comes to mind. Scientists, in fact, rarely adopt a humorous tone when communicating with the public, perhaps out of fear of appearing less credible. Yet, a new study published in the Journal of Science Communication (JCOM) suggests exactly the opposite: the use of humor—in this study, specifically in the context of artificial intelligence—can enhance both the likability of scientists and the perceived reliability of the scientific information they convey.