Volume 25 • Issue 2 • 2026 • Science communication in Unexpected Places
Historically, public communication of science was mainly located in universities and schools (Schäfer & Fähnrich, 2020). These formal/traditional spaces for citizens to contact with scientific knowledge contrast with informal or unexpected places, such as restaurants, bars, shopping centres, airports, social media platforms and online games (Bell et al., 2009; McCallie et al., 2009). Recent studies suggest a positive association between communication in informal spaces and a greater engagement and understanding of scientific concepts (Geiger et al., 2017; Hobbs, 2015). Moreover, people tend to be emotionally available to learn about science when the context of interaction is comfortable and stimulating (Rowan, 2012). This special issue of Journal of Science Communication is keen to foster a wider perspective into alternative and non-formal strategies to communicate science. From social media to escape rooms, ranging from Theatre to Chemistry, there is a clear intent to address the “unexpected places”, thus targeting different types of audiences.
Guest editors: Fábio Ribeiro, Sónia Silva and Thaiane Oliveira