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Feb 07, 2022 Article
Visitors come to experience science: towards a non-obtrusive evaluation method based on immersive virtual reality

by Carla Morais, Luciano Moreira, Ana Teixeira, Teresa Aguiar, António Coelho, Vasco Pereira, Alexandre Jacinto, Marta Varzim, João C. Paiva and Miriam Rosa

This paper focuses on developing and assessing a non-obtrusive and transformative method, based on virtual reality, to evaluate science communication projects in science centres. The method was tested using deep-sea cutting-edge scientific content. We applied a mixed design, with 72 adult participants randomly assigned to experimental conditions (with/without exhibition exposure). Results showed that the exhibition promoted a better understanding of science. The non-obtrusive measures on awareness and engagement were positively related with questions posed via questionnaire and interview. The study adds theoretical and empirical support to the design and implementation of non-obtrusive and transformative evaluation experiences in science exhibitions in science centres and museums.

Volume 21 • Issue 01 • 2022