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3 publications found

Sep 24, 2025 Book Review
Reviewed book: Women Scientists in American Television Comedy — Beakers, Big Bangs and Broken Hearts

by Ionica Smeets

In their book Women Scientists in American Television Comedy, the three authors Karina Judd, Bridget Gaul, and Anna-Sophie Jürgens, present their study on how humor is used to portray women scientists in American television comedies such as The Big Bang Theory. The underlying theory and results are interesting to the wider science communication community, but this book might not be the best way to present them.

Volume 24 • Issue 05 • 2025

Aug 12, 2025 Article
Science communication in the absence of science journalism: exploring the role of public relations officers in Taiwanese scientific organizations

by Yin-Yueh Lo

This research examines how public relations (PR) officers in Taiwanese scientific organizations view their science communication roles in a context with limited professional science journalism. Through a survey of 67 PR officers, we investigate their perceptions of public trust in their organization, their media relations and communication strategies. Results indicate that while PR officers recognize the importance of science communication, they perceive less media interest in scientific content compared to organizational news. Potentially, this leads to a self-reinforcing cycle where the perception of low media interests further reduces PR efforts in communicating research findings and potentially harms organizations’ perceived legitimacy at scientific research.

Volume 24 • Issue 04 • 2025

Jun 17, 2025 Article
Examining science capital of adult audience members at public science events

by Jefferson Ross Ramsey

Visitors to public science events (PSEs) often report gains in scientific knowledge, improved attitudes toward science, and a greater awareness of science in everyday life (Jensen & Buckley, 2012; Adhikari et al., 2019; Boyette & Ramsey, 2019). However, these visitors disproportionately come from white, well-educated backgrounds (Bultitude, 2014; Kennedy et al., 2018; Adhikari et al., 2019; Nielsen et al., 2019). This paper utilizes a science capital framework to analyze the differential patterns of participation among PSE audiences. Quantitative analysis approaches are used to explore the kinds of science capital that visitors bring to PSEs, how the science capital of audiences differs between events, and how science capital might predict future participation in PSEs. Results reveal that PSE visitors typically have high pre-existing levels of science capital and that those with high levels of science capital are more likely to express interest in attending future PSEs. Directions for future research and practice are discussed.

Volume 24 • Issue 03 • 2025