From a strategic communication perspective, for any communication to be effective, it must be audience-centered, with content and delivery channels that are relevant to its intended target. When trying to reach culturally specific communities or other groups that are not otherwise connected with science research, it is crucial to partner with community members to co-create content through media that is appealing and culturally competent. This commentary considers some examples including storytelling through ‘fotonovelas’ and radio stories, community drama and serious games.
Filter by keyword: Public engagement with science and technology
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Feb 01, 2021 Commentary
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Feb 01, 2021 Commentary
From the margins to the mainstream: deconstructing science communication as a white, Western paradigm
In this commentary we are concerned with what mainstream science communication has neglected through cultural narrowness and ambient racism: other practitioners, missing audiences, unvalued knowledge, unrecognised practices. We explore examples from First Nations Peoples in the lands now known as Australia, from Griots in West Africa and from People's Science Movements in India to help us reimagine science communication. To develop meaningfully inclusive approaches to science communication, we argue there is an urgent need for the ‘mainstream’ to recognise, value and learn from science communication practices that are all too often seen as at ‘the margins’ of this field.
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Feb 01, 2021 Commentary
STEMroller: smashing stereotypes
STEMroller events disrupt stereotypes surrounding STEM professionals within a neglected space in science communication; a sports hall. Roller derby inspired STEMroller, both the do-it-yourself culture and creating a space for women and genderqueer people to be themselves. Over 100 female and non-binary STEM professionals volunteered to put this event together for students aged 11–19. STEMroller includes networking with people from over 30 science, technology engineering and mathematics industries, watching roller derby and trying it out — albeit in socks not on wheels. STEMroller uses a pool of engaged volunteers to create a unique and memorable event. Feedback after the event was hugely positive.
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Feb 01, 2021 Commentary
Neglected spaces in science communication
Many of the earliest drivers for improved scientific literacy and understanding were based on the assumption that science and technology is all around us, and yet there are some spaces and communities that are neglected in science communication contexts. In this brief comment, Clare Wilkinson introduces a series of ten commentaries, which further probe neglected spaces in science communication.
From the margins to the mainstream: deconstructing science communication as a white, Western paradigm
by Summer May Finlay, Sujatha Raman, Elizabeth Rasekoala, Vanessa Mignan, Emily Dawson, Liz Neeley and Lindy A. OrthiaKnowledge◦Room exploring social justice by going beyond ‘traditional’ spaces and activities of science centres
by Hessam Habibi Doroh and Barbara StreicherCommunities and narratives in neglected spaces: voices from SMASHfestUK
by Wyn Griffiths and Lindsay KeithQueer world-making: a need for integrated intersectionality in science communication
by Tara Roberson and Lindy A. Orthia“We had to be very clear that they weren't going to try to break into any of the cases”: what potential do ‘escape rooms’ offer as a science communication technique?
by Clare Wilkinson and Hannah LittleCommunity engagement and co-creation of strategic health and environmental communication: collaborative storytelling and game-building
by Maria Elena Villar -
Feb 01, 2021 Commentary
“We had to be very clear that they weren't going to try to break into any of the cases”: what potential do ‘escape rooms’ offer as a science communication technique?
‘Escape rooms’ are a recent cultural phenomena, whereby a group of ‘players’, often friends or colleagues, are ‘locked’ in a room and must solve a series of clues, puzzles, or mysteries in order to ‘escape’. Escape rooms are increasingly appearing in a range of settings, including science centres and museums, libraries and university programmes, but what role can an escape room play in science communication? In this commentary, we explore the emerging literature on escape rooms as well as thoughts from a small number of escape room creators in the U.S. and U.K.
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Dec 14, 2020 Article
The COVID-19 mirror: reflecting science-society relationships across 11 countries
Twelve researchers from 11 countries used autoethnographic techniques, keeping diaries over 10 weeks of the COVID-19 crisis, to observe and reflect on changes in the role and cultural authority of science during important stages of viral activity and government action in their respective countries. We followed arguments, discussions and ideas generated by mass and social media about science and scientific expertise, observed patterns and shifts in narratives, and made international comparisons. During regular meetings via video conference, the participating researchers discussed theoretical approaches and our joint methodology for reflecting on our observations. This project is informed by social representations theory, agenda-setting, and frames of meaning associated with the rise and fall of expertise and trust. This paper presents our observations and reflections on the role and authority of science in our countries from March 10 to May 31, 2020. This is the first stage of a longer-term project that aims to identify, analyse and compare changes in science-society relationships over the course of the ongoing COVID-19 pandemic.
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Nov 24, 2020 Commentary
Activists as strategic science communicators on the adoption of GMOs in Uganda
This commentary uses a case study of Uganda and the country's attempts to adopt genetically modified organisms (GMOs) to demonstrate how activists have become communicators of scientific knowledge in the digital age. The digital age allows activists to share their information and collaborate with those who can push their agenda. I argue that anti-GMO activists have positioned themselves as influencers in a debate where weight-of-scientific evidence seems to have been overshadowed by perceptions, largely driven by socio-democratic considerations that require participation in technological uptake.
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Nov 04, 2020 Article
Engagement styles in an environmental citizen science project
This paper identifies the diverse ways in which participants engage with science, through the same citizen science project. Using multiple data sources, we describe various activities conducted by citizen scientists in an air quality project, and characterize the motivations driving their engagement. Findings reveal several themes, indicative of participants motivations and engagement; worried residents, education and outreach, environmental action, personal interest and opportunistic engagement. The study further illustrates the interconnectivity between science communication and citizen science practices and calls for nurturing this relationship for the mutual advancement of both fields.
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Sep 01, 2020 Commentary
Power in science communication collaborations
In this comment, we focus on the ways power impacts science communication collaborations. Following Fischhoff's suggestion of focusing on internal consultation within science communication activities, we examine the ways such consultation is complicated by existing power structures, which tend to prioritize scientific knowledge over other knowledge forms. This prioritization works in concert with funding structures and with existing cultural and social hierarchies to shape science communication in troubling ways. We discuss several strategies to address problematic power structures. These strategies may reveal and thus mitigate problems in individual collaborations, but these collaborations exist within a larger infrastructure in need of systemic change.
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Sep 01, 2020 Commentary
Science Communication as a design challenge in transdisciplinary collaborations
In this series of comments, we argue for Science Communication as an enabler of transdisciplinary, integrative collaboration in the context of today’s complex, multi-stakeholder issues. Participatory design, as a collaborative method, is effective in achieving mutual learning, shared understandings, integrating disciplines and creating solutions that make sense in the multi-layered reality of today’s challenges. Science Communication, therefore, is communication design in transdisciplinary collaborations.