Although the need to improve quality of science communication is often mentioned in public discussions, the science communication literature offers few conceptualizations of quality. We used a concept mapping approach, involving representatives of various science communication stakeholder groups working collaboratively, to propose a framework of quality. The framework organizes individual elements of quality into twelve indicators arranged into three dimensions: trustworthiness and scientific rigour, presentation and style, and connection with society. The framework supports science communicators in reflecting on their current practices and designing new activities, potentially improving communication effectiveness.

The promotion of quality is a critical aspect to consider in the re-examination of science communication. This problem is analysed in the research carried out by the QUEST project, as featured in this paper. Engaging key stakeholders in a codesign process — through interviews, focus groups, workshops and surveys — the research identified barriers to quality science communication and on the basis of these, proposes a series of tools and supporting material that can serve as incentives toward quality science communication for different stakeholders across the fields of journalism, social media, and museum communication. And it highlights in particular the significance of training in order to promote professionalism amongst communicators.

We lack a good framework to characterize media-related adaptations of researchers. This paper explores Estonian scientists visible in the media to propose five dimensions to characterize the degree of mediatization of a researcher, and describes two basic types of visible scientists. Representatives of one type (‘adapters to media logic’) are able to explain the project simply and engagingly in the media, while those of the second type (‘adopters of media logic’) proactively create media interactions and manage them to achieve strategic aims. The results show how individual actors translate communication objectives into media practices, explaining variabilities in scientists' media presence.

This paper explores the possible role of Open Science in the knowledge transfer between research and policy, focusing on its potential use by scientific councillors at Estonian ministries. Qualitative interviews with scientific councillors show that they perceive their role as intermediaries between research and policy and focus their work on improving the quality of research commissioned by their ministry. This process, for them, involves using existing academic articles and datasets to which, however, they lack official access. We show that Open Science can contribute to knowledge transfer if there are knowledge brokers in public sector organizations.

Previous studies have concluded that science coverage in Soviet countries was determined by the ideological function of the media. This paper analyses the science coverage in Soviet Estonian publications Rahva Hääl and Horisont in 1960/1967 and 1980 and demonstrates that the popularization of science existed as an independent function of articles. This suggests that the parallel developments in science communication on both sides of the Iron Curtain deserve further study.