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Jun 11, 2015 Article
DNA portraits: celebrations of the technoself

by Meaghan Brierley

The representation of self and the nature of our identities often converge through technological forms. This study investigates the promotional techniques of seven companies selling DNA portraits, the objective being to uncover how these images derived from laboratory processes are viewed as valid depictions of the self and scientific knowledge. DNA portraits are revealed as the intertwining of technology and identity through celebrations of the technoself.

Volume 14 • Issue 02 • 2015