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Sep 22, 2014 Article
Science blogging: an exploratory study of motives, styles, and audience reactions

by Merja Mahrt and Cornelius Puschmann

This paper presents results from three studies on science blogging, the use of blogs for science communication. A survey addresses the views and motives of science bloggers, a first content analysis examines material published in science blogging platforms, while a second content analysis looks at reader responses to controversial issues covered in science blogs. Bloggers determine to a considerable degree which communicative function their blog can realize and how accessible it will be to non-experts Frequently readers are interested in adding their views to a post, a form of involvement which is in turn welcomed by the majority of bloggers.

Volume 13 • Issue 03 • 2014