Rather than crystal ball gazing into the future of science journalism, this essay invites critical discussion over how much, if at all, has the web changed the way science is discussed in public? The short answer is no, or only slightly. Drawing on basic tenants of the social studies of technology, I argue there have always been more options than action when it comes to innovation in science writing. This essay takes three stories of the impact of the web on science journalism which I believe to be overstated, as well as three areas where I do think we can see change. None are clear-cut, as my chief aim here is to argue that our future is up for debate.

Science communication is less a community of researchers, but more a space where communities of research coexist to study and deal with communities of researchers. It is, as a field, a consequence of the spaces left between areas of expertise in (late) modern society. It exists to deal with the fragmentations of expertise in today’s society. In between those fragments is where it lives. It’s not an easy position, but an awareness of this unease is part of how science communication scholars can be most effective; as we examine, reflect, debate and help others manage the inescapable cultural gaps of post/late modern knowledge communities.