Emma Frances Bloomfield's “Science v. Story: Narrative Strategies for Science Communicators”, presents ways to improve science communication in the face of declining public trust. Bloomfield's work highlights the power of narrative, demonstrating how anti-science movements have effectively leveraged storytelling to popularize their messages. If scientists adopt narrative strategies, they can bridge the gap between the scholarly community and the public and make complex information more accessible and relatable. Bloomfield's approach provides a roadmap for navigating the complexities of science communication in an era where many people are swayed more by personal connection than credibility or facts.