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May 22, 2023 Article
Ups and downs on “r/science” — exploring the dynamics of science communication on Reddit

by Jonas Kaiser, Birte Fähnrich and Laura Heintz

This exploratory study analyzed user-generated science communication on Reddit from May 2007 to October 2018 (n = 694.147 posts). We used automated content analyses and topic modelling to explore patterns that the user-generated communication exhibits. Results indicate that science communication on r/science refers to a broad range of different topics and disciplines. Specific upvote features of Reddit result in increased attention to sources and topics. Especially, social media sources and content that is self-referential to Reddit lead to high controversy in discussions.

Volume 22 • Issue 02 • 2023