Ups and downs on “r/science” — exploring the dynamics of science communication on Reddit
        
        
            by
            
                
                
                Jonas Kaiser, 
            
                
                
                Birte Fähnrich
            
                
                
                    
                        and
                    
                
                Laura Heintz
            
        
        
            
                This exploratory study analyzed user-generated science   communication on Reddit from May 2007 to October 2018 (n = 694.147   posts). We used automated content analyses and topic modelling to   explore patterns that the user-generated communication exhibits.   Results indicate that science communication on r/science   refers to a broad range of different topics and disciplines.   Specific upvote features of Reddit result in increased attention to   sources and topics. Especially, social media sources and content   that is self-referential to Reddit lead to high controversy in   discussions.
            
        
        
        
            
                
                Volume 22 • Issue 02 • 2023