From dissemination to response: in search of new strategies for broadcast media in terms of cyclone warnings for Bangladesh

Media and communications technologies play a significant role in disaster management procedures in regards to the mobilization of resources in emergency situations. While the dissemination of warning messages relayed via broadcast technologies have had some positive outcomes in terms of reducing casualties in emergency situations in Bangladesh, there remain some specific problems in regards to the manner in which these messages are distributed within this developing nation. These problems are addressed within this paper. Examining the existing cyclonic warning dissemination system and the manner in which warning information is distributed and received, this study addresses citizen responses to mediated warning messages in the vulnerable coastal regions of Bangladesh. The results indicate that attitudes towards mediated warnings held by Bangladeshi citizens in these environs differ depending upon their access to media, type of dwelling and differing levels of literacy. This study also provides recommendations for media professionals and policymakers in regards to disseminating more effective warnings to the inhabitants of Bangladesh's cyclone-prone coastal belt.