Science communication and innovation: zooming out for micro-level insights close to reality


Much of science communication is peer-to-peer communication in collaborative networks for innovation from the fuzzy front-end of innovation until the marketing back-end. Scientists and engineers at meetings tables talking about new developments. Or scientists and engineers in collaboration with industry and policy makers, discussing various scenarios for implementation of e.g. health care services. However, this focus on science communication 'within the action' of uncertain development of science and technology and its attached academic domains such as innovation studies, high-tech marketing and branding, is not often discussed in the science communication literature. Lacking these considerations at this micro-level communication, means we have an incomplete picture of the ways that discourses develop and are shaped by actors, particularly during the upstream phases of innovation.


16 December 2016



The academic interest in 'science and technology communication' has evolved from different societal domains and fields of application, giving rise to different scholarly traditions.


This paper argues that for citizens to be engaged with science they need to be able to share analytical techniques as well as the results of analyses.


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