Search

Sep 22, 2014 Commentary

Public communication from research institutes: is it science communication or public relations?

There is growing competition among publicly funded scientific institutes and universities to attract staff, students, funding and research partners. As a result, there has been increased emphasis on science communication activities in research institutes over the past decade. But are institutes communicating science simply for the sake of improving the institute’s image? In this set of commentaries we explore the relationship between science communication and public relations (PR) activities, in an attempt to clarify what research institutes are actually doing. The overall opinion of the authors is that science communication activities are almost always a form of PR. The press release is still the most popular science communication and PR tool. There is however disagreement over the usefulness of the press release and whether or not gaining public attention is actually good for science.

Press releases — the new trend in science communication

by Charlotte Autzen

Research institutions: neither doing science communication nor promoting ‘public’ relations

by Michel Claessens

The changing rationale of science communication: a challenge to scientific autonomy

by Frank Marcinkowski and Matthias Kohring

Public relations as science communication

by Matt Shipman

Volume 13Issue 032014

Sep 22, 2014 Article

Delivering the message: a theoretical study on designing science content for nature-based experiences

by Sanha Kim

The urgent state of our global environment calls for collective action, which depends in large part on effective science communication for better understanding and awareness. Activities and institutions that provide opportunities to learn about nature all ultimately rely on scientific findings about nature. Although science produces the knowledge and information about nature, for the content to be accessible and meaningful to the general public, it needs to be processed by what I call science content design. This process is similar to the concepts of interpretation in tourism, or aesthetic understanding in alternative science education. This study is a theoretical exploration on the definition and nature of science content design, what constitutes its process, and how the content can be designed. Focusing on the fields of macro-biology, I also discuss the types of biological content generally used in nature-based experiences, and examine model cases of biological content design.

Volume 13Issue 032014

Sep 22, 2014 Commentary

Press releases — the new trend in science communication

by Charlotte Autzen

Scientific institutions have for a long time known the importance of framing and owning stories about science They also know the effective way of communicating science in a press release This is part of the institution’s public relations. Enhanced competition among research institutions has led to a buildup of communicative competences and professionalization of public relations inside the institutions and the press release has become an integrated part of science communication from these institutions. Changing working conditions in the media, where fewer people have to publish more, have made press releases from trustworthy scientific institutions into free and easily copied content for the editors. In this commentary I investigate and discuss the communicative ecosystem of the university press release. I especially take a close look at the role of the critical and independent science journalist in relation to this corporate controlled communication

Volume 13Issue 032014

Sep 22, 2014 Article

Films and Science: quantification and analysis of the use of Science Fiction films in scientific papers

by Luciano Guillermo Levin , Daniela De Filippo

The purpose of this study is to quantify the use of science fiction films in academic papers as well as to analyse the patterns of use of those films indexed in international databases, using the ISI Web of Science database. Twenty films were selected from recognised sources. Films referenced in the scientific literature were detected and, with quantitative methodologies, we classified their genres, the journals of publication and the disciplines they belong to. Finally, we performed a detailed study of each paper in which selected films were found, to observe and categorise specifically the ways such film references are used.

Volume 13Issue 032014

May 06, 2014 Commentary

Straight into conflict zones, scientific research empowers the minds

by Leïla Perié , Livio Riboli-Sasco , Claire Ribrault

Sharing scientific knowledge in conflict zones may not sound like a priority. Still science communicators can contribute to address social issues by inviting people to experience research practice, engaging them in scientific questioning and constructive dialog.

Volume 13Issue 022014

May 06, 2014 Editorial

Shared spaces: a future for JCOM

by Emma Weitkamp

As academic communities across the globe are increasingly encouraged to share their knowledge outside the ivory towers of academia, it becomes ever more important to create a bridge that crosses continents and disciplinary boundaries. Sitting, as it does, at the nexus between science communication practice and research, JCOM has a vital role to play as just such a knowledge sharing platform.

Volume 13Issue 022014

May 06, 2014 Commentary

Knowledge◦rooms — science communication in local, welcoming spaces to foster social inclusion

by Barbara Streicher , Kathrin Unterleitner , Heidrun Schulze

Socially inclusive science communication has to take place where people spend most of their time — within their communities. The concept of knowledge◦rooms uses empty shops in socially disadvantaged urban areas for offering low-threshold, interactive science center activities. The commentary carves out essential features that contributed to the success of the pilot project. Most importantly, the knowledge◦rooms had to be welcoming and comfortable for visitors of various backgrounds. The spaces were easy to access, the initiators were seen as trustworthy actors by temporarily becoming part of the community and the offer was respectful of the time and knowledge of its users.

Volume 13Issue 022014

May 06, 2014 Commentary

Reframing social exclusion from science communication: moving away from ‘barriers’ towards a more complex perspective

by Emily Dawson

Science communication is an increasingly important field of activity, research and policy. It should not be assumed however, that science communication practices provide equitable and empowering opportunities for everyone. Social exclusion, inclusion and equity are key challenges for practitioners, researchers, policy makers and funders involved with science communication. In this commentary I reflect on the limitations of the ‘barriers approach to understanding social inclusion and exclusion from science communication and argue instead that a more complex perspective is needed. I conclude that placing equity at the heart of science communication is crucial for developing more inclusive science communication practices.

Volume 13Issue 022014

May 06, 2014 Commentary

Socially inclusive science communication

by Luisa Massarani , Matteo Merzagora

Social inclusion is an emerging preoccupation in the science communication field. The political value of science communication (e.g. in terms of empowerment) and the necessity to address all audiences has always been considered, but in recent times the participation agenda has enriched the rationale and methodologies of the communication of science: social inclusion is not only an issue of access to knowledge, but also of governance and co-production.

Reframing social exclusion from science communication: moving away from ‘barriers’ towards a more complex perspective

by Emily Dawson

Knowledge◦rooms — science communication in local, welcoming spaces to foster social inclusion

by Barbara Streicher, Kathrin Unterleitner and Heidrun Schulze

Science Centers. Which role can they play to participate in a city social reconstruction?

by Claudia Aguirre Rios

Straight into conflict zones, scientific research empowers the minds

by Leïla Perié, Livio Riboli-Sasco and Claire Ribrault

Volume 13Issue 022014

May 06, 2014 Commentary

Science Centers. Which role can they play to participate in a city social reconstruction?

by Claudia Aguirre Rios

Science centers are seen as places for communication of science very focused on the mise en scène of the content and methodologies of natural sciences. However, in the recent history, these institutions are transforming their role within education and transformation processes in the society they are engaged with. This communication presents a social project in Medellín, Colombia, that involves a vulnerable community, the local authorities of the city, academic institutions and NGO’s and a science center that is neighbor to this community.

Volume 13Issue 022014

Search results