The academic journal paper has been around for several hundred years and during that time has seen shifts in style and structure. This editorial explores the traditional research paper and considers whether thinking about the research paper as a story, provides insights into style and structure that would make research both more transparent and more readable.

In recent years, citizen science has gained popularity not only in the scientific community but also with the general public. The potential it projects in fostering an open and participatory approach to science, decreasing the distance between science and society, and contributing to the wider goal of an inclusive society is being explored by scientists, science communicators, educators, policy makers and related stakeholders. The public's participation in citizen science projects is still often reduced to data gathering and data manipulation such as classification of data. However, the citizen science landscape is much broader and diverse, inter alia due to the participation opportunities offered by latest ICT. The emergence of new forms of collaboration and grassroots initiatives is currently being experienced. In an open consultation process that led to the "White Paper on Citizen Science for Europe", the support of a wide range of project types and innovative forms of participation in science was requested. In this paper we argue for mechanisms that encourage a variety of approaches, promote emerging and creative concepts and widen the perspectives for social innovation.

This commentary considers the topics of humour and online settings. Both have received increasing attention amongst researchers and practitioners of science communication, and both raise numerous questions around the role of informality and enjoyment in the spread of information. However, online settings also provide a great range of data with which to address these questions. Here I suggest that close consideration of technical infrastructure plays an important role in this data collection. I shall do so using case studies drawn from two popular participatory websites, reddit and Facebook, which display contrasting attitudes towards using humour. I argue that these attitudes are partly products of the different tools provided by the pages for users to show appreciation, which affect the appearance of content on the websites. I also suggest that these tools allow users to appreciate jokes in multiple ways, and by extension might provide researchers with methods for assessing different forms of engagement.

Interest in the possible role for comedy as a medium for communicating and engaging the public in science is growing. However, current research has so far been restricted to exploring whether the content of scientific knowledge is accurate and precise within comedy, and whether the public might be said to understand science better for having watched it. In this commentary, I suggest that this approach neglects the diversity with which scientific ideas and images are used in comedy, particularly when comedy is written without the explicit goal of communicating science. I present my current research on the American animated comedy South Park, which suggests a different story: science serves to expose the hypocrisy and self-interest that governs the town. I suggest that examples such as South Park might benefit the analysis of comedy and science, by seeking to explain the very presence of science in comedy and in doing so, explore the values attributed to science within popular culture.

Science, research and emerging technologies often play a key role in many modern action movies. In this contribution we suggest to use genre analysis of folk narratives as an innovative and useful tool for understanding science and technology in action movies. In this contribution we outline our approach using illustrative examples and detail how understanding action movies as modern fairy tales can benefit the study of science, research and technology in popular culture.

Non-invasive prenatal testing (NIPT) is an emerging technology for detecting chromosomal disorders in the fetus and mass media may have an impact on shaping the public understanding of its promise and challenges. We conducted a content analysis of 173 news reports to examine how NIPT was portrayed in English-language media sources between January 1 and December 31, 2013. Our analysis has shown that media emphasized the benefits and readiness of the technology, while overlooking uncertainty associated with its clinical use. Ethical concerns were rarely addressed in the news stories, which points to an important dimension missing in the media discourse.

Interviews were conducted with 110 marine users to elicit their salient beliefs about recording marine species in a citizen science project. The results showed that many interviewees believe participation would increase knowledge (either scientific, the community's, or their own). While almost half of the interviewees saw no negative outcomes, a small number expressed concerns about targeting of marine species by others, or restrictions on public access to marine sites. Most of the people surveyed (n = 106) emphasised the importance of well-designed technological interfaces to assist their data collection, without which they would be unlikely to engage in the project.

Mirror neurons (MN) — or neurons said to be able to "mirror" the sensed environment — have been widely popularized and referenced across many academic fields. Yet, MNs have also been the subject of considerable debate in the neurosciences. Using a criterion based sampling method and a citation analysis, this paper examines the extent of engagement with the neuroscience literature about MNs, looking specifically at the frequency of "MN debate sources" within articles published in the JSTOR and Communication and Mass Media (CMMC) databases. After reporting the results, the paper reviews characteristic examples in context and, ultimately, shows that MN debates remain largely absent from peer-reviewed articles published in JSTOR and CMMC. However, the paper suggests that this happens for good reason and that MNs retain the potential for inventive animations even though debates have gone largely unrecognized.

Citizen science has proven useful in advancing scientific research, but participant learning outcomes are not often assessed. This case study describes the implementation and tailoring of an in-depth assessment of the educational impact of two citizen science projects in an undergraduate, general education course. Mixed-methods assessment of citizen science within a college classroom demonstrates that public participation in scientific research can positively alter attitudes towards science. The timing and type of assessments yielded significantly different results and qualitative assessment provided depth and context. However, disentangling the impact of the course from participation in the projects is the biggest challenge.

Many citizen science projects deal with high attrition rates. The Dutch Great Influenza Survey is an exception to this rule. In the current study, we conducted an online questionnaire (N=1610) to investigate the motivation and learning impact of this loyal, active participant base. Results show that the desire to contribute to a larger (scientific) goal is the most important motivator for all types of participants and that availability of scientific information and data are important for learning. We suggest similar projects seek (social) media attention regularly, linking project findings to current events and including the importance of participants' contribution.