In recent weeks, Britain's Better Regulation Task Force report on scientific research regulation asked the Government to evaluate the risks associated with the development of Nanosciences and Nanotechnologies. The Government was also asked to prove its implementation of a specific policy to protect human, animal and environmental safety, were it to be threatened by the development of this emerging field of knowledge. These requests may sound rather alarming.

Compared to expert-to-expert - or peer-to-peer - communication, the language of popular science is characterised by a wider use of figurative devices. This applies to all forms of verbal and non-verbal communication. Specialized texts are characterised by a restricted and rigorous lexicon both in spoken and - even more so - in written language. Namely, a widespread use of terms which are monosemic, unambiguous and non context-dependent terms, and a minimum amount of natural linguistic choices. The few polysemic, ambiguous and context-dependent words encountered in a scientific text are highly functional, since meaning is mainly conveyed through field-specific terms. The same rules apply to the iconography of a scientific text, where most pictures are graphs, diagrams or schemes. Their purpose is to give the reader a visual photo-like equivalent of the concepts discussed in the text. These images are all the more effective thanks to the use of colours, external references, highlighting and other devices, which make them functional to their explanatory purpose.

This article presents the results of a study carried out in Italy by the Permanent Observatory on science communication through the media. The aim of this research project coordinated by the staff of the Master’s Degree in Science Communication, ISAS, Trieste, in collaboration with Ilesis S.r.l., Rome, is to monitor and analyse systematically the amount of scientific information on TV and in the press.

Communicating modern biotechnologies is certainly no easy task. To tackle such a complex and future-oriented assignment, help may arrive, paradoxically, from the past, from ancient rhetorical tradition, and in particular from Aristotle, the most renowned rhetoric teacher of all time. In his Rhetoric, Aristotle suggested that to be persuasive speakers should make use of widely accepted opinions (endoxa), i.e. the common sense shared by all. Common sense is expressed in common truths and value-laden maxims. Common sense, however, is not flat but dialectical, in that it includes contrasting subjects. While reasoning, orators do not just passively report a conception of an unchanging world, but they reproduce the contrasting conceptions included in common sense. In the case of the debate about Biotechnologies, the contrasting conceptions can be found in the Natural/Artificial dualism, in the dichotomy between an attitude marked by obscurantism and suspicion of scientific and technological innovation and that of a scientistic attitude.

Enrico Fermi's work gave birth to a real cultural revolution in the Italian scientific scenario. His scientific studies concerned almost every field in physics and had far-reaching effects of which virtually everybody, above all in Italy, is still taking advantage. Two important "by-products" of Fermi's ideas and initiatives will be here taken into consideration: the new way of carrying out research and communicating science invented by Fermi and his group and his publications for the general public, which often stood for high examples of scientific popularisation. Then the focus will shift on Ettore Majorana's role to try to understand why his work in the field of communication within the School of Physics of Rome was basically non-existent despite the excellent communicative skills he demonstrated both during his university lectures ­ also published in this magazine ­ and in his article "Il valore delle leggi statistiche nella fisica e nelle scienze sociali", the only one which does not deal with pure physics issues and which will be also taken into account in this paper.