The Scientific Communications Act of 2007 (HR 1453) was introduced by the US House of Representatives on 9th March. The National Science Foundation, an independent United States Government agency that supports fundamental research and education, has thus been allowed to spend ten million dollars for each of the fiscal years 2008 through 2012 to provide communications training to improve the ability of scientists to engage in public dialogue.

For the purpose of this article, Science & Society (S&S) is referred to as that current of thoughts and those cultural initiatives aimed at fostering dialogue between research, scientific and technical output on the one hand and society on the other, so as to allow people to make conscious decisions about science and the sustainability of its developments. This concept underlies the elaboration of the MUSE cultural concept, the new Science Museum in Trent, Northern Italy.

Being aware of the fact that science is a decisive factor for development and individual well being and a citizen's right, no less important than all his other rights, Tunisia's new-Era initiated its Science City on 10 April, 1992. The purpose of such an institution is to disseminate science throughout the whole of Tunisia for the different categories of citizens and to help, in the context of dovetailing with the educational sector, youngsters get, from their earliest years, interested in science and its use.

In a meta-analysis carried out in 2002, the two main associations of science centres and museums (ASTC, mainly US-centered, and ECSITE, mainly European) gathered all studies analysing the impact of science centres and museums on their local communities1. Four types of impact were identified: personal, social, political and economical. It was noticed that the vast majority of studies concentrated on the personal impact (that is, learning outcome, visitor satisfaction, etc.), while the latter three were largely neglected. The very fact of pointing this out, and many recent experiences - some of which are included in this commentary - show that there is now a shift of attention.

In the Rafael Nieto Auditorium of the National Autonomous University of San Luis Potosi Mexico, few chairs are empty. The room is full of Astrophysics professors, Solid State of Matter, Elementary Particles, Fluid Mechanics, etc. It is the 49th National Congress of Physic. Today ­extraordinarily- it has slip into the program an analysis round table about the new outlines in science museums in Mexico.

What professional future awaits those who have attended a school in science communication? This has become an ever more urgent question, when you consider the proliferation of Masters and post-graduate courses that provide on different levels a training for science communicators in Europe and all over the world. In Italy, the International School for Advanced Studies of Trieste has been for fourteen years now the seat for a Master’s degree in Science Communication that has graduated over 170 students. This letter illustrates the results of a survey carried out in order to identify the job opportunities they have been offered and the role played in their career by their Master’s degree. Over 70% of the interviewees are now working in the field of science communication and they told us that the Master has played an important role in finding a job, thus highlighting the importance of this school as a training, cultural and professional centre.

We live in a period where new media develops at amazing speed: the case of Youtube, becoming in few months one of the most visited website in the world, or the incredibly fast diffusion of audio and video podcasting, or the acquired relevance and authoritativeness of blogs in the dissemination of scientific information, are paradigmatic. Yet, there is little doubt that old media such as traditional television remain a reference for the largest sector of the population. Indeed, all surveys show that when dealing with scientific information, television remains the most relevant medium by a large majority of European (although in eastern Europe, due to a more trustful reputation, radio has also a particularly relevant position, and the internet is gaining favour among younger audiences).

The obvious thing to say about popular science publishing in the last twenty years is that there has been a lot of it! That is important in itself. But it also means it is hazardous to offer general comment. The British journalist and commentator Bryan Appleyard recently wrote in the Sunday Times that the “hard stuff” in science was no longer attracting so many readers. Books answering many small questions about the world, or evoking a sense of wonder, do better - he reckons - than those which offer large certainties based on a scientific, or scientistic view of the world. That type, Appleyard claims, dominated the field for years after Steven Hawking’s A Brief History of Time, with its promise of a theory of everything.

Why should we care about science books? After all, we live in a "new media" world where students, researchers, and the public use the World Wide Web for all their information needs. Cutting edge research appears on "preprint archives" or "open access" online journals, text"books" appear as online sites with interactive presentations and links to presentation, for creating public discussion and dialogue, and even for archiving current research. In that kind of world, what’s the purpose of looking at "old fashioned" books?

Scientific publishing, here to be considered in a broader sense, as publishing of both specialised scientific journals and science popularisation works addressed to a wider audience, has been sailing for some years on troubled waters. To gather some possible food for thought is the purpose of this brief article.