The onset of the COVID-19 pandemic has highlighted the criticality of science communication. Utilising a mixed-methods approach, this article takes an audience-focused perspective to analysing COVID-19 related social media posts on 23 popular South Pacific community Facebook pages over a four-month period across eight South Pacific countries. We analyse how audiences co-opt scientific terms, address information gaps and embed it in their lived experience. It is ascertained that online conversations around COVID-19 in the Pacific are intermeshed with both scientific fact and, personal accounts and rumours, referred to locally as ‘coconut wireless’, problematising established modes of empirical enquiry.
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1426 publications found
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Sep 30, 2020 Article
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Sep 30, 2020 Article
Rapid reaction: ethnographic insights into the Science Media Center and its response to the COVID-19 outbreak
This paper offers an ethnographic account of the editorial response to the COVID-19 outbreak by the Science Media Center Germany. Ethnographic research data was gathered during a 4-week fieldstay in January 2020 which coincided with the first weeks of the COVID-19 outbreak. The findings offer insights into how the editorial staff grappled with the scientific non-knowledge and uncertainty that marked the initial phase of the global COVID-19 outbreak, while simultaneously dealing with acute journalistic demands for expertise.
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Sep 30, 2020 Article
COVID-19: a metaphor-based neologism and its translation into Arabic
‘Coronavirus Disease 2019 (COVID-19)’ is the neologism coined in reference to the pandemic disease currently affecting countries worldwide. The World Health Organization (WHO) was the international entity that coined this neologism in all its official languages, Arabic amongst them. However, in mass media, the most commonly used term is ‘coronavirus’, which is a meronymic denomination. This corpus-based case study aims at giving new insights into the creation of these neologisms in English and their equivalents in Arabic, and to the adequacy of the meronymic use of the term ‘coronavirus’ in the English and Arabic mass media.
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Sep 30, 2020 Article
Exit only: harms from silencing employee voice
The nationwide shortage of PPE for health care workers has been well documented. Reporting on this issue has been complicated by hospitals' imposition of gag orders on physicians and health care workers. There are harms that result from imposing these gag orders that go beyond the obvious harms to public and employee health and safety. Using Hirschman's ‘Exit, Voice, and Loyalty’ (1970) as a framework demonstrates that these orders represent a dangerous concentration of power in employer hands — health care workers are reduced to functionaries. Hirschman's argument, in part, is that organisations should seek to balance the availability of exit, voice, and loyalty for employees. Restricting employee options in morally untenable situations to exit only leads to direct and indirect harms. These gag orders are a pernicious practice, and bring with them long-term negative implications for employee morale, employee effectiveness, and public service.
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Sep 30, 2020 Article
Pharmaceutical influencers on Instagram and their communication during the Covid-19 pandemic crisis
Today, thanks to the consolidation of Internet, users have access to many sources of information on health issues. On social networks, there are profiles of health professionals who share content that generates credibility when published by specialists who are knowledgeable in the sector. These profiles include pharmaceutical professionals who disseminate and create content based on scientific knowledge. Pharmaceutical influencers on Instagram have an informative role on health, nutrition and cosmetic dermatology issues. This research aims to learn about the communication management of these influencers during the Coronavirus crisis in Spain and how they have modified their habitual discourse, as well as seeking to identify the formats of their publications that generate greater engagement and conversions among their followers.
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Sep 21, 2020 Article
Addressing diversity in science communication through citizen social science
This article seeks to address the lack of sociocultural diversity in the field of science communication by broadening conceptions of citizen science to include citizen social science. Developing citizen social science as a concept and set of practices can increase the diversity of publics who engage in science communication endeavors if citizen social science explicitly aims at addressing social justice issues. First, I situate citizen social science within the histories of citizen science and participatory action research to demonstrate how the three approaches are compatible. Next, I outline the tenets of citizen social science as they are informed by citizen science and participatory action research goals. I then use these tenets as criteria to evaluate the extent to which my case study, a community-based research project called ‘Rustbelt Theater’, counts as a citizen social science project.
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Sep 07, 2020 Article
Operationalizing science literacy: an experimental analysis of measurement
Inequalities in scientific knowledge are the subject of increasing attention, so how factual science knowledge is measured, and any inconsistencies in said measurement, is extremely relevant to the field of science communication. Different operationalizations of factual science knowledge are used interchangeably in research, potentially resulting in artificially comparable knowledge levels among respondents. Here, we present data from an experiment embedded in an online survey conducted in the United States (N = 1,530) that examined the distribution of factual science knowledge responses on a 3- vs. 5-point response scale. Though the scale did not impact a summative knowledge index, significant differences emerged when knowledge items were analyzed individually or grouped based on whether the correct response was “true” or “false.” Our findings emphasize the necessity for communicators to consider the goals of knowledge assessment when making operationalization decisions.
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Sep 01, 2020 Commentary
Should science communication become part of a discipline of integration and implementation sciences (i2S)?
Science communication is essential for inter- and trans-disciplinary research on complex societal and environmental problems. Two aspects are explored as examples: 1) helping teams understand the systemic nature of such problems and 2) helping collaborations run effectively. Integration and implementation sciences (i2S) is a new discipline that addresses such aspects of dealing with complex problems that, notably, are not covered by existing disciplines. By becoming part of i2S, science communication will be linked with other communities of practice, resulting in an overall improvement in the ability of research to effectively contribute to tackling complex societal and environmental problems.
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Sep 01, 2020 Commentary
Collective creativity: strategies for catalyzing interdisciplinary research
Fostering interdisciplinary collaboration is critical for addressing complex research problems. At the earliest stages of research ideation and mobilization, we need to create environments that cultivate collective creativity, curiosity and decision making among those with diverse expertise. The fields of design and design thinking offer excellent tools and approaches for promoting rich conversations while simultaneously navigating ambiguity. Here we describe how design strategies can support team science, specifically as loosely formed groups collaboratively brainstorm around intractable problems.
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Sep 01, 2020 Commentary
Science Communication as a design challenge in transdisciplinary collaborations
In this series of comments, we argue for Science Communication as an enabler of transdisciplinary, integrative collaboration in the context of today’s complex, multi-stakeholder issues. Participatory design, as a collaborative method, is effective in achieving mutual learning, shared understandings, integrating disciplines and creating solutions that make sense in the multi-layered reality of today’s challenges. Science Communication, therefore, is communication design in transdisciplinary collaborations.