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Dec 14, 2020 Practice Insight
Manga-based risk communication for the COVID-19 pandemic: a case study of storytelling that incorporates a cultural context

by Yasumasa Igarashi, Nozomi Mizushima and Hiromi M. Yokoyama

This article is about manga-based messaging for risk communication on COVID-19, describing the practice of collaboration between a group of experts and a popular manga artist. Collaborative storytelling through popular manga provides an effective discussion platform for diverse experts in various specialties, ages, and genders to discuss a topic in a short time. These “stories” can integrate social meaning, legitimacy, and a local context into scientific messages. They also provide the public with a deeper understanding of the messages through the characters and their “real-life” situations, as long as the messages remain consistent with the worldview of the original work.

Volume 19 • Issue 07 • 2020 • Special Issue: COVID-19 and science communication, Part II, 2020