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272 publications found

Aug 20, 2025 Conference Review
Science communication and its role in communication research: reflections from the 4th Science Communication Preconference at ICA25

by Janise Brück

Held one day before the 75th ICA conference, the fourth Science Communication Preconference brought together about 60 international researchers to explore the role and contribution of science communication to the broader field of communication research. The conference’s emphasis on inclusion, global perspectives, and theoretical development, as underscored by two keynotes and 23 presentations, was highlighted by the official recognition of science communication as an ICA interest group – an encouraging milestone for the field at a time when science is increasingly under pressure.

Volume 24 • Issue 4 • 2025

Aug 18, 2025 Article
“It's having conversations that I like with people I like": exploring the motivations of Australian science podcasters

by Crystal Ngo, Ann Grand and Heather Bray

Science podcasts have become an increasingly popular channel for science communication. Although podcasting has risen in popularity, little is known about why science podcasters choose to pursue this pathway for communication and how they set about achieving their goals for their podcast. Drawing on qualitative data from interviews with 20 science podcasters in Australia, our results reveal that the podcasters are mainly driven by personal factors such as their interest in, enjoyment of, and curiosity about science and that while they employ various tactics to achieve their goals, they do not consciously consider these tactics to be a form of strategic science communication.

Volume 24 • Issue 4 • 2025

Aug 12, 2025 Article
Science communication in the absence of science Journalism: exploring the role of public relations officers in Taiwanese scientific organizations

by Yin-Yueh Lo

This research examines how public relations (PR) officers in Taiwanese scientific organizations view their science communication roles in a context with limited professional science journalism. Through a survey of 67 PR officers, we investigate their perceptions of public trust in their organization, their media relations and communication strategies. Results indicate that while PR officers recognize the importance of science communication, they perceive less media interest in scientific content compared to organizational news. Potentially, this leads to a self-reinforcing cycle where the perception of low media interests further reduces PR efforts in communicating research findings and potentially harms organizations’ perceived legitimacy at scientific research.

Volume 24 • Issue 4 • 2025

Aug 04, 2025 Article
Stem cell hype, hope and hardship: a computational frame analysis of news media content

by Nguyen Yen-Khanh, Hong Tien Vu and Minh Tran

Stem cell research and therapies have been the topic of hype in the news media in Europe, America, Asia and the Pacific. Using a computational approach, we examine stem cell hype in the news media in the unique political, media and cultural context of Vietnam. The results indicate a pattern of the news media portraying this medical advancement as a source of national pride and achievement to tap into consumers' patriotism. The computational frame analysis method was shown to be efficient, helpful, and useful when researchers are confronted with urgent social, technological or public health matters. Findings from this study suggest that there is a need for national and international efforts to investigate news media content that misrepresents the current stage of stem cell treatment efficacy and risks.

Volume 24 • Issue 4 • 2025

Jul 23, 2025 Article
Who thinks we’ll be uploading minds on terraformed planets? Science fiction, science news, and attitudes toward speculative technologies

by Paul R. Brewer and Liam Cuddy

Extending previous research on how science fiction viewing and science news use predict attitudes toward a range of emerging technologies, this study draws on theories of genre-specific cultivation and narrative transportation to analyze how media consumption predicts attitudes toward two speculative technologies: mind uploading and terraforming. Results from a survey of the U.S. public (N = 1,015) show that science fiction viewing was positively related to support for mind uploading, while science fiction transportation was positively related to support for terraforming, belief that people are likely to develop mind uploading, and belief that people are likely to develop terraforming. Transportation also mediated relationships between science fiction viewing and attitudes. In addition, science news use was positively related to support for each technology and belief that people are likely to develop each technology. These findings highlight the potential role of media factors in predicting attitudes about hypothetical technologies.

Volume 24 • Issue 4 • 2025

Jun 30, 2025 Article
Trash headlines: Media portrayal of risks, response measures, and partisan differences in news coverage of space junk

by Patrice Ann Kohl, Bridget Rubenking and Brendan Byrne

As a recently emergent issue, public familiarity with orbital debris is likely low, and therefore especially susceptible to the influence of news media representations. To better understand media representations of orbital debris issues, a content analysis of all orbital debris news articles (N = 207) across four major U.S. media outlets (2011 – 2022) was conducted. It examines portrayals of risks associated with orbital debris, response measures, and terminology choices. Despite evidence that risks to satellite services are most consequential to everyday civilians, this risk was not a leading theme in any article. Instead, risks associated with falling debris to Earth was the most frequent leading theme across all news outlets. We also found differences across partisan outlets, including greater attention to space sustainability/safety risks and mitigation in a liberal outlet compared with a conservative outlet. Linguistically, the more colloquial “space junk” was more prominent than the more jargon-y “orbital debris.”

Volume 24 • Issue 03 • 2025

Jun 25, 2025 Practice Insight
Reevaluating broadcast television news and current affairs programs for communicating scientific knowledge in everyday natural settings in Japan

by Taichi Masu and Yasuhito Abe

This practice insight explores the potential of broadcast television news and current affairs programs for science communication in everyday viewing environments. Using the Japanese news program Shins¯o H¯od¯o Bankisha! as a case study, we assessed its impact on public knowledge of “blue carbon”, a relatively new scientific topic. The program aired on May 28, 2023, reaching an estimated 2.76 million viewers in the Kanto region. A survey revealed that viewers exposed to “blue carbon” through the broadcast showed significant knowledge gains compared to non-viewers, regardless of their interest in science. This included individuals with low scientific interest, a group often excluded by traditional science communication methods. Despite the rise in popularity of digital media formats, broadcast television news and current affairs programs showed their unique ability to disseminate scientific knowledge to diverse audiences, even in today’s multitasking environments. These findings highlight the enduring relevance of television in science communication and its potential to complement digital platforms for broader public engagement.

Volume 24 • Issue 03 • 2025

Jun 11, 2025 Article
Disease, denomination and de-stigmatisation: A content analysis of SARS-CoV-2 variant naming and re-naming in Australian news media

by Lucy Campbell and Rod Lamberts

In May 2021, the World Health Organization announced a new naming system for SARS-CoV-2 variants intended to replace potentially stigmatising names referencing geographic locations. A quantitative content analysis was conducted to identify the names and frames present in Australian news media coverage before and after the new names were announced. Results demonstrate uptake of the new names but also indicate the potential for intended outcomes of de-stigmatisation to be compromised, particularly by persistent negative framing. These findings indicate that future health communication efforts might be strengthened by integrating disease naming considerations into ongoing public health preparedness efforts and support ongoing scholarly inquiry into naming and framing in news media communication.

Volume 24 • Issue 03 • 2025

Jun 09, 2025 Practice Insight
Micro-patronage for research communication: the Lingthusiasm podcast as a case study of a sustainable funding model

by Lauren Gawne and Jonathan O'Donnell

Micro-patronage provides a new model of funding for research communication. This article uses the Lingthusiasm podcast as a case study to describe how micro-patronage can work and some of the benefits and challenges involved. The authors draw on their own experience of micro-patronage to demonstrate how to create sustainable projects. They also discuss how it sits alongside university funding structures, while also providing a measure of independence from those structures.

Volume 24 • Issue 03 • 2025

Jun 04, 2025 Article
How hunger drives conversations on agricultural technologies: an analysis of the rhetoric of pro-GMO advocates on selected Ghanaian media platforms

by Joseph Opoku Gakpo, Dennis Baffour-Awuah and Diana Maame Agyeiwaa Agyei

Movements opposing genetically modified organisms (GMOs) remain one of the most impactful protest movements in recent times, successfully suppressing the widespread global acceptance of GMOs through strategically crafted anti-GMO rhetoric. Yet, inadequate research has focused on the arguments used by GMO-promoting advocates. In this media content analysis study, inspired by the Neo-Aristotelian Method of Rhetorical Criticism (NAMRC), we analyze news articles about GMO technologies gathered from the most-read news portals in Ghana. We identify the rhetorical strategies used by GMO-promoting institutions that are reported in media interactions when the legitimacy of these technologies is questioned. We found that pro-GMO rhetoric focuses on themes of problem-solving technology, defensive advocacy, hope for the future, and scientific evidence to persuade publics. In the media coverage we analyzed, pro-GMO advocates defended both the safety of the technology and the legitimacy of scientific research and agricultural innovation. To ensure that advocacy for genetically modified crops is both responsible and credible, advocates of GMO technologies must strike a balance between conveying enthusiasm for these technologies and exercising caution about their limitations.

Volume 24 • Issue 03 • 2025