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Dec 16, 2024 Article
Public perceptions of trustworthiness and authenticity towards scientists in controversial scientific fields

by Markus Schug, Helena Bilandzic and Susanne Kinnebrock

This study investigates public perceptions of trustworthiness and authenticity regarding scientists engaged in controversial and less controversial fields with a cross-sectional survey of a German sample (“N” = 1007). Results indicate that scientists in controversial fields like COVID-19 or climate change are perceived as less trustworthy and authentic compared to scientists in less controversial fields or scientists without specification of their field. Additionally, we found that science-related media consumption shaped people´s trustworthiness and authenticity perceptions towards scientists. Our analysis points out how public perceptions of scientists vary if these scientists research controversial areas, actively participating in public (and media) life.

Volume 23 • Issue 09 • 2024 • Special Issue: Public (dis)trust in science in digital media environments