There is a compelling need to ensure that the points of view and preferences of stakeholders are fully considered and incorporated into natural resources management strategies. Stakeholders include a diverse group of individuals in several sectors that have an interest in how natural resources are managed. Typically, stakeholders with an interest in groundwater resources include groups who could be affected by the manner in which the resource is managed (e.g., farmers who need water for irrigation; municipalities and individuals who need drinking water, agencies and organizations that want to maintain in-stream flows to support ecosystems, etc.) Refugio County in South Texas provides an interesting case study since several groups of water users in the region are working with researchers at Texas A&M University-Kingsville (TAMUK) to develop decision-support models that incorporate stakeholder concerns. The focus of this paper is to provide a series of arguments and approaches about the ways in which stakeholder issues have recently been incorporated into environmental models, to briefly describe some of the TAMUK efforts to develop groundwater models that incorporate stakeholder inputs, and to present and discuss a method in which communication research can be used to obtain stakeholder preferences input into modeling efforts.

Near the turn of the Century, a woman in her 90s from Dodge City, Kansas was riding her horse near the Pecos River and she described it as a sea of saltgrasses...You had to be very close to the river to see it because the grass was so high You could drink the water out of the springs in this area. I used to ride down to the Pecos River on horseback...There was a lot more water in it back then. We grew cantaloupes...and people were amazed at how sweet they were... We stopped because the water [became] was too salty. In 1903, fresh watercress and ferns were growing at Independence Springs [on the Lower Pecos River]...and there were pools of catfish and silver bass. Residents along Independence Creek sold minnows and other bait fish they took from the river. We had a terrible flood in 1941 and 1942 which breached Zimmerman Dam. The river at some places was 10 miles wide. Floodwater covered the valley and the dam was washed out. It seems there is always less water in the Pecos than we need... I think the water quality is worse now-- not that the Pecos River was ever beautiful and clear. When my grandfather got here 110 years ago, they had a lot of water problems then. The prospect of fixing the saltcedar problem and making this area come back the way it was 100 years ago looks bleak for to me...I don't know if we can do that --Quotes from long-time residents of the Pecos River of Texas

Most universities in the United States have little or no idea about how the public perceives the importance of research done at these institutions. Learning whether the public believes academic research is valuable, meaningful, and practical has implications for higher education, if the public believes that university research is of little worth. This project utilized naturalistic and qualitative methods to learn how alumni perceived the importance of research at a major public university with a heavy concentration in research (Texas A&M University). Long interviews using open-ended questions were conducted with 133 alumni at 33 locations in Texas. Interviews were transcribed, unitized, and coded using qualitative methods, and themes were identified. Findings provide insights into whether the public believes university research is important, how the public learns about research, whether public relations programs are effective, the importance of research and teaching, and the types of research the public wants universities to pursue. A framework is proposed to learn about how well the public understands science and to measure the effectiveness of media and education programs to raise both science awareness and understanding of science.