Apriti Cielo: the public’s astronomical imagery as a key to evaluate a museum project

An effective communication of astronomy cannot take place without considering the view the general public has on the universe. Through a number of narrative interviews with non-experts, a research was carried out on personal cosmologies, to outline the public’s heterogeneous astronomical imagery. The result is a bundle of conceptions, perceptions and attitudes which are useful to interpret the difficulties the public experiences when facing the contents of astrophysics, and to establish an ongoing dialogue.