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Sep 30, 2020 Article
COVID-19 infections on international celebrities: self presentation and tweeting down pandemic awareness

by Wishes Mututwa and Trust Matsilele

The novel coronavirus (COVID-19) which was first reported in China's Wuhan province in December 2019 became a global pandemic within a few months. The exponential rise in COVID-19 cases globally was accompanied by a spike in misinformation about the pandemic, particularly on social media. Employing Social Network Theory as a lens, this qualitative study explores how selected international celebrities appropriated their Twitter micro-blogging pages to announce their COVID-19 infection to the world. The study finds that these celebrities can take advantage of their huge social media following to counter disinfodemic and promote awareness about health pandemics.

Volume 19 • Issue 05 • 2020 • Special Issue: COVID-19 and science communication, Part I, 2020