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Feb 12, 2024 Essay
Polio vaccine misinformation on social media: challenges, efforts, and recommendations

by Muhammad Ittefaq, Shafiq Ahmad Kamboh, Carina M. Zelaya and Rauf Arif

On April 22, 2019, false rumors regarding the side effects of the polio vaccine quickly spread across various social media platforms, including Facebook, X (formerly known as Twitter), WhatsApp, and YouTube. This rapid spread of misinformation had a detrimental impact on Pakistan's efforts to eradicate polio. This essay sheds lights on two critical aspects related to polio vaccine misinformation on social media in Pakistan. First, it examines the current state of polio vaccine misinformation on social media and finds it a significant threat to public health, resulting in vaccine refusals, erosion of trust in public health institutions, distrust in science, and providing opportunities for anti-vaccination groups and individual advocates to target healthcare workers involved in polio eradication efforts nationwide. Second, it highlights the collaborative initiatives undertaken by relevant government institutions and social media companies, which have proven inadequate in effectively addressing the persistent dissemination of mis/disinformation, particularly on Facebook. Lastly, we suggest Pakistan should adopt a more inclusive approach of engaging all stakeholders, promote independent fact-checking initiatives, and increase health literacy among the target population about the risks and benefits associated with the polio vaccine.

Volume 23 • Issue 01 • 2024

Jan 11, 2023 Article
Politics triumphs: A topic modeling approach for analyzing news media coverage of climate change in Pakistan

by Waqas Ejaz, Muhammad Ittefaq and Sadia Jamil

News media is one of the main sources of information for many people around the world on climate change. It not only increases awareness among the public but also has the potential to sensitize people toward climate change impacts. To date, few studies focus on media coverage of climate change in low-income countries such as Pakistan which is among the top ten countries impacted by global warming. This study used Latent Dirichlet Allocation (LDA) topic modeling and analyzed 7,655 climate change-related news articles published between 2010 and 2021 in three Pakistani English newspapers. Our results suggest that climate change coverage in Pakistan has substantially increased over the years, however, the focus has generally been on “climate politics,” “climate governance and policy,” and “climate change and society.” Evolution of the different themes and their potential impacts on people are discussed.

Volume 22 • Issue 01 • 2023