Alexander Gerber

05/10/2022

This case study analyses the efficacy of the European Space Agency's (ESA) strategic communication through a content analysis and an online attitudes survey in Germany. Our findings generally indicate low efficacy as ESA's communication strategy strongly focusses on press agentry, and is not...

03/09/2018

There are strong arguments for and against having either a dedicated funding scheme for science communication in the next European Framework Programme, or mainstreaming upstream engagement across all disciplines. How could both approaches be combined? The success of either will depend on its...