In 2010 both India and Europe launched new strategies focused on innovation, for economic growth and for addressing societal challenges: the Decade of Innovation from the Indian Government and the Innovation Union from the European Union. This piqued our interest in investigating how these two political entities have envisioned the concept of innovation, particularly in studying and comparing how they have focused on people, both as final beneficiaries (and thus principal legitimisers) of policy actions, and as actors themselves in the innovation process. Per contra we found, in institutional documents, very different descriptions of how to adequately realise citizens' involvement, spanning from the abiding reference to people's inclusion in the Indian case to the varied discourses on public engagement in EU, down to the passive role accorded to citizens in some Expert Groups reports. The comparison between the understandings of innovation (and innovators) in the two contexts can enlarge and refine the argumentative and metaphoric repertoire of science communicators. Further, it can form the basis of a mature and shared debate on the role that knowledge production and innovation policies can and should play in the public governance of science and technology.