Climate change is a global risk as its causes and effects are not limited to national borders, but the risks and the responsibility are not evenly spread [Beck, 2009]. Pakistan is facing especially severe impacts in the form of disasters, floods, droughts, rising temperatures, cyclones and rising sea levels due to global emissions, despite its national emissions being nominal and accounting for only 0.46% of worldwide emissions [World Bank, 2018]. Ironically, the level of public awareness of climate change is low in Pakistan compared to not only advanced countries, but also to other countries in the South Asian region [Zaheer and Colom, 2013]. A contributing factor behind this is the communication gap between the media and the broader public. This study aims to explore the factors responsible for the limited coverage of climate change in the news media, leading to confusion, uncertainty, denial and low levels of climate change awareness in Pakistan. Qualitative semi-structured interviews were conducted with media professionals and the findings show that political, economic, social, cultural, technological and scientific factors influence the news coverage of climate change issues.