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2 publications found

Oct 14, 2024 Article
Surfing the COVID-19 news waves: a Belgian case study of science communication and public relations with university press releases

by Miguel Vissers, Steve Paulussen and Gert-Jan de Bruijn

Press releases remain an important link between academia and the media. While science communication is a goal of universities, public relations is also becoming increasingly salient. The press release, as a significant tool for both science communication and institutional public relations, means that the fields are entwined, prompting us to propose viewing science communication and public relations on a continuum. Based on a quantitative content analysis of all press releases sent out by a Belgian university during the COVID-19 pandemic we show what this university communicates about and identify how science communication can be used for public relation purposes and vice versa.

Volume 23 • Issue 06 • 2024

Mar 31, 2015 Article
The energy question in the Belgian daily press during 2010: the role of region, newspaper type and newspaper section

by Pieter A. Maeseele, Karel Deneckere, Koen Panis and Steve Paulussen

The literature illustrates how media research on the energy question is characterized by a limited focus on separate energy options, resulting in a lack of research into the diversity of and mutual relations between various energy options. This paper reports on a quantitative content analysis of eight Belgian newspapers (N=1181), focusing on whether certain energy options are systematically more covered in certain regions, types of newspapers and/or types of newspaper sections. The results show that five energy options dominate the debate and that there are minimal differences per region, but remarkable differences between types of newspapers and newspaper sections.

Volume 14 • Issue 01 • 2015