In this practice insight, we explore the intersection between creativity and sustainability in methodological development within participatory research with all its inherent complexities and tensions. We reflect on the challenges of identifying methodological innovation in participatory methods, emphasizing the gradual and cumulative nature of this process. We highlight the crucial role of reflexivity in methodological development and examine the socio-political, epistemic and institutional contexts that influence participatory research trajectories. By analysing the tension between methodological innovation and conservatism, this practice insight sheds light on the complex dynamics within participatory projects and calls for a nuanced understanding of methodological development.