Stem cell research and therapies have been the topic of hype in the news media in Europe, America, Asia and the Pacific. Using a computational approach, we examine stem cell hype in the news media in the unique political, media and cultural context of Vietnam. The results indicate a pattern of the news media portraying this medical advancement as a source of national pride and achievement to tap into consumers' patriotism. The computational frame analysis method was shown to be efficient, helpful, and useful when researchers are confronted with urgent social, technological or public health matters. Findings from this study suggest that there is a need for national and international efforts to investigate news media content that misrepresents the current stage of stem cell treatment efficacy and risks.

Despite high expectations of their normative roles in development processes, Vietnamese science journalists interviewed for this research essay find it extrememly hard to enact such roles, facing an uphill battle to establish science as a legitimate news beat. This results from a diverse set of internal impediments (particularly a science-unfriendly news culture and low ethical standards) and external obstacles, including political control and low cooperation of local scientists. Placing these findings in the wider context, we demonstrate that Vietnam illuminates many troublesome characteristics of science journalism in the Global South and make some recommendations for improving the status quo.