Publications included in this section.
Scientists highlight that actions that address environmental protection and climate change can also help with reducing infectious disease threats. Results using data from a national sample survey in New Zealand indicate that perceptions of co-benefits of actions to address environmental protection that also protect against infectious disease outbreaks such as the coronavirus is associated with policy support and political engagement. This association was partly mediated through perceived collective efficacy. Local councils with higher level of community collective efficacy were more likely to declare climate emergency. Communication about potential co-benefits is likely to shape public engagement and enact policy change.
The promise of CRISPR-Cas9 (CRISPR) genomic editing applied to agriculture is promoted widely by scientists. We utilized textual analysis methods to compare perceptions of this innovation held by various stakeholder groups — scientists, policymakers, farmers, and the general public. Results reveal distinctions in the semantic structure and concepts emphasized across groups. Scientists and policymakers exhibited a high level of technical sophistication while emphasizing the potential societal benefits, while farmers and the general public focused on perceived personal benefits and familiarity with the issue. These results will aid development of message strategies bridging the gap between the scientific community and key publics.
This study examines early-career scientists' cognition, affect, and behaviors before, during, and after a series of science communication training workshops drawing from the Risk Information Seeking and Processing (RISP) and Theory of Planned Behavior theoretical models. We find correlations between engagement (throughout the training), self-reported knowledge and intention to apply their science communication skills. We discuss implications of these findings for science communication training, in particular that science communication behaviors and investment in skill development appear to be more dependent on attitudes and motivations cultivated during the training, rather than their attitudes and motivations coming in.
During global health crises, the mass media plays a key role in the construction of risk society. This paper analyses people's perception during the confinement in Spain regarding the role of mass media and its relationship with psychological responses and attitudes towards social control. Results from the survey (n=704) suggest that certain groups have been more affected by the messages distributed by the media, rendering them more vulnerable to suffering from negative psychological responses. The mass media interferes with the manner in which people psychologically deal with this crisis and the behaviour that results from their perception of risk.
Which genre of science writing contributes most to public understanding, and how does that understanding happen? Working within a science in society approach, this paper examines public engagement with science as it occurs in the comments and discussion boards of r/science. Researchers use content analysis to identify relevant concept categories and code comments for interaction with science content. The resulting data are analyzed by genre (scientific news journalism, press release, and research article) and open access status, revealing differences in public engagement with implications for science communicators and scholars seeking to understand how the public interacts with science news.
Since early 2020, communicating risks associated with COVID-19 and providing safety advice have been top priorities for health agencies and governments. With an increase in employees working remotely following the global spread of coronavirus coupled with increasingly sophisticated marketing strategies, global brands unsurprisingly engaged consumers and publics by acknowledging the crisis that engulfed the world. An increase in online marketing was observed in an already existing trend online where hybrids of consumer, brand and product-as-object interacted as equals, using contemporary informal codes of social media discourse and often using irony and humour. However, this paper critically assesses how such important communication responsibilities about coronavirus were taken up by private companies. Online and social media outputs were analysed through a lens of anthropomorphising and posthuman brands. A typology of brand strategies was developed based on engagement and how COVID-19 science, care and prevention were communicated. The paper concludes with a reflection on where this may lead health and environmental communication and what it means for science communicators.
A Science Shop acts as a mission-oriented intermediary unit between the scientific sphere and civil society organizations. It seeks to facilitate citizen-driven open science projects that respond to the needs of civil society organizations and which, typically, include students in the work process. We performed a thematic analysis of a systematically selected literature on Science Shops to understand how the scientific literature reflects the historical evolution of Science Shops in different settings and what factors the literature associates with the rise and fall of the Science Shop. We used the PRISMA methodology to search for scientific papers in indexed journals in eight databases published in English, French and Spanish, and employed the thematic theory approach to extract and systematize our results. Twenty-six scientific articles met the inclusion criteria. We identified three meta-categories and ten sub-topics which can serve as key pointers to guide the set-up and future work of Science Shops. Our results identify a major paradox: Science Shops incorporate public values in their scientific agendas but have difficulties sustaining themselves institutionally as they do not fit the current dominant research paradigm. Science shops represent a persuasive complementary approach to the way science is defined, executed and produced today.
This paper studies how science centers and museums around the world have used mobile apps with museum guide characteristics and tries to identify the best interface design principles to improve their use as a tool for interaction with the public. For this purpose, we mapped mobile apps from science centers and museums and applied an evaluation tool for each one to identify good practices. This allowed us to produce guidelines for identifying good practices in the development of apps as a way of expanding visitors' experience in these institutions through these devices.
There are currently no published studies examining taxonomic bias on Instagram. To address this knowledge gap, this study examined seven popular science communication accounts for a year and found that the majority of posts featured vertebrates. However, non-insect invertebrates attracted the highest measures of positive audience engagement (likes, views and comments), suggesting a mismatch between the preferences of science-seeking audiences online and the information being offered to them. These results challenge traditional notions of charismatic megafauna and could improve conservation outcomes of traditionally under-represented species like invertebrates.
To address science literacy issues, university faculty have to engage in effective science communication. However, social pressures from peers, administration, or the public may silence their efforts. The purpose of this study was to understand the effect of the spiral of silence on faculty's engagement with science communication. A survey was distributed to a census of tenure-track faculty at the University of Florida [UF], and the findings did not support the spiral of silence was occurring. However, follow-up interviews revealed faculty did not perceive their peers to value science communication and were more concerned about how the public felt about their research and communication.