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Jun 10, 2022 Article
A methodological approach to co-design citizen science communication strategies directed to quadruple-helix stakeholders

by Joana Magalhães, Blanca Guasch, Rosa Arias, Paolo Giardullo, Ana Elorza, Inês Navalhas, Esther Marín-González, Marzia Mazzonetto and Cristina Luís

Citizen Science (CS) can help change the paradigm of science communication. To test this, 38 ongoing CS projects from Italy, Portugal and Spain have been selected by the H2020 NEWSERA project to act as pilots in the development of communication strategies, specifically targeting stakeholders in the quadruple helix. The projects, together with stakeholder representatives and science communication and journalism professionals participated in a series of workshops — #CitSciComm Labs — where communication strategies were co-designed, using adapted design-thinking methods. The innovative methodological approach is hereby presented and can be an inspiration for others willing to implement improved communication strategies to target different stakeholders.

Volume 21 • Issue 04 • 2022 • Special Issue: Responsible science communication across the globe

Jun 10, 2022 Article
Roles, incentives, training and audiences for science communication: perspectives from female science communicators

by Clare Wilkinson, Elena Milani, Andy Ridgway and Emma Weitkamp

Both research and anecdote in science communication suggests that it is a field where women feel ‘at home’, with high numbers of women science communicators and students on training programmes, but why might this be the case? Using data gathered from a survey of 459 science communicators based in Italy, the Netherlands, Poland, Portugal, Serbia, Sweden and the U.K., we examine the perspectives of female science communicators, in terms of working practices, motivations and barriers to communicate.

Volume 21 • Issue 04 • 2022 • Special Issue: Responsible science communication across the globe

Jun 10, 2022 Article
Levelling the playing field: lessons from sport on re-framing science engagement as a benefit to the individual

by Lindsay Keith and Gary Kerr

The workforces of the Science, Technology, Engineering & Mathematics (STEM) industries suffer from skills gaps and lack diversity. Science engagement activities often try to solve these problems through targeting audiences under-represented in the STEM workforces. There is limited data, however, to suggest that these engagement efforts are successful in translating into more diverse workforces. We draw upon Unicef’s ‘Sport for Development’ model and propose a new conceptual framework: ‘Science Engagement for Good’. This frames science engagement activities around the benefits to individuals, families and communities, rather than the benefits to STEM industries, the economy or society at large.

Volume 21 • Issue 04 • 2022 • Special Issue: Responsible science communication across the globe

May 30, 2022 Article
Experiencing science communication from a local perspective: an analysis of the volunteer SciCom groups in Chihuahua, Mexico

by Iván Jalil Antón Carreño-Márquez and Marie Astrid Cereceres-Aguirre

The Programme for International Student Assessment (PISA) ranks Mexico in one of the last places in science performance [OECD, 2019]. This has been a concern for some local science communication groups (SCGs) in small and medium-sized cities, whose mission is to fill this disparity by performing science communication (SciCom) activities. The SCGs were contacted via a survey to collect information about their dynamics and public reach. A descriptive analysis enabled the identification of the logistics and coordination issues found among SCGs. Consequently, a local network of science communication groups is advised to reinforce their impact.

Volume 21 • Issue 03 • 2022

May 25, 2022 Article
Understanding high-achieving publicly engaged scientists' commitment to engage: push, pull, and drag forces

by Niveen AbiGhannam and Anthony Dudo

This paper takes an ecological approach to examine the public engagement with science (PES) pressures and expectations perceived by publicly engaged scientists. Interviews with high-achieving, publicly engaged scientists reveal that unidirectional factors within science (‘push forces’) and engagement (‘pull forces’) contexts drive them towards PES. Running counter to those are ‘drag forces’, or pressures not to engage. Our analyses reveal that high-achieving publicly engaged scientists mitigate those pressures through employing certain engagement strategies, such as by overproducing academic research and selectively sharing PES news with institutions and colleagues. Findings enrich our understanding of the complex operation of norms in the ever-changing PES landscape.

Volume 21 • Issue 03 • 2022

May 23, 2022 Article
Anti-scientific beliefs predict health behaviors during the COVID-19 pandemic

by Nathanael Johnson, Glenn Sparks and Cheri Sparks

There exist today many forms of anti-scientific beliefs, from extreme views like the QAnon conspiracies, to misconceptions about vaccines and cancer treatment. The COVID-19 pandemic has presented to us a situation in which the public is being asked by medical experts and politicians alike to trust in science and follow after various health recommendations like wearing masks or getting vaccinated against the virus. We used an anti-science belief scale [Morgan et al., 2018] to assess how preexisting beliefs that run counter to the scientific narrative predict behaviors during the pandemic. We found that people who were more accepting of those anti-scientific positions trusted medical information and experts less and engaged less in recommended health behaviors, while simultaneously showing a more favorable view of Trump's actions as President during the pandemic.

Volume 21 • Issue 03 • 2022

May 16, 2022 Article
“Cover your mouth and nose”: communication about health protection behaviors by role models in YouTube COVID-19 videos for children

by Jocelyn Steinke, Carolyn A. Lin, Tamia Duncan and Viviana Zambrano

YouTube videos offer a potentially useful vehicle for the communication of science, health, and medical information about COVID-19 to children. Findings from this research showed that primary characters appearing in children's educational YouTube videos about COVID-19 were most often adults, with about an equal number of men and women and few characters from diverse racial and ethnic backgrounds. Primary characters frequently demonstrated and modeled protective health measures. Adult expert characters (medical professionals and scientists) appeared to some extent in these videos. Directive discourse frames appeared most frequently, followed by the informative and persuasive discourse frames when communicating scientific and health information. Changes in the use of informative, directive, and persuasive frames before and after the U.S. Centers for Disease Control (CDC) announced guidelines on how to communicate about COVID-19 with children are explored.

Volume 21 • Issue 03 • 2022

May 09, 2022 Article
Does democratizing access to science imply democratizing science? A case study of non-corporate Spanish-speaking science YouTubers

by David Vasquez-Muriel and Jorge M. Escobar-Ortiz

In recent years, access to science content production has been democratized. New actors can make their discourses reach large audiences through popular platforms with no institutional gatekeeping. However, it remains unclear which conceptions of the science-society relationship underlie science content created by non-corporate individuals. To explore how science communication cultures of boosters and critics inform this kind of science content in Spanish, we conducted a qualitative content analysis of a sample of 50 videos from ten YouTube science channels. Our results suggest that more accessible science communication does not necessarily entail a democratized view of science but may reinforce a traditional perspective.

Volume 21 • Issue 03 • 2022

Apr 26, 2022 Article
“Easy to join in your pyjamas”: benefits and barriers of online science engagement at Australia's 2020 National Science Week

by Olivia F. McRae, Ellie Downing, Alice Motion, Chiara O'Reilly and Reyne Pullen

In 2020, National Science Week events shifted online in response to Australian COVID-19 restrictions. Our research captures this rapid pivot from in-person to online science events, exploring experiences through audience and presenter questionnaires, and follow-up interviews. We examine characteristics of audiences for online science events, benefits and barriers of these events, and opportunities for online engagement. Key benefits were ease of attendance, new experiences enabled online, and greater control and flexibility. Lack of social interaction, technology issues, and audience reliability were identified as barriers. Our research suggests online events operate in a different sphere to in-person events and informs the delivery of engaging online experiences.

Volume 21 • Issue 03 • 2022

Mar 28, 2022 Article
Practicing engaged research through pandemic times: do not feed the animals?

by Virginia Thomas and Angela Cassidy

From ‘Feed the Birds’ to ‘Do Not Feed the Animals’ takes an engaged approach in which science communication is both process and outcome of the research. The project started in the UK in March 2020, coinciding with government-imposed lockdowns in response to the COVID-19 pandemic; since the project’s engagement had been designed around in-person interactions, a rapid and creative rethink was needed. This paper outlines the redesign of the project and describes a hybrid model of on-line and in-person engagement, integrating new skills and technologies which the pandemic catalysed, with well-established in-person practice in science communication. Our research develops good practice for online, participatory science communication, and supports the advancement of engaged research more widely.

Volume 21 • Issue 02 • 2022 • Special Issue Participatory science communication for transformation (PCST2020+1)