Publications including this keyword are listed below.
AR/VR applications are gaining prominence in exhibition communication. In this field research project, we developed an assessment model to identify major AV/VR application types and their functions. We then used this model to describe 32 contemporary multimedia exhibition applications in 12 countries. During our visits to the exhibitions, we assumed the perspective of the non-specialist visitor to better identify communicative effects of AR/VR applications and compare them with traditional guides developed for similar exhibitions. Our results show that these innovative sources of information may significantly contribute to visitor enjoyment as well as knowledge gain and retention.
We experimentally examined how messaging strategies that prompted differences in how scientists are categorized as a group increased positive science attitudes among non-scientists. Results from the first study showed that messaging which personalizes science or highlights shared common identities with scientists diminishes outgroup effects through recategorization or decategorization, respectively. Study 2 largely replicated these results in an ecologically valid setting: a zoo. Collectively, these studies support the use of the recategorization strategy for improving trust and science attitudes, but produced less consistent effects for decategorization. The results emphasized the importance of contextualized messaging when creating effective appeals in science communication.
The 2022 Ecsite conference took place in Heilbronn, Germany, from 2–4 June after two years of virtual meetings due to the Covid-19 pandemic. This review presents some highlights of this event, including two memorable keynote talks by disability activist Sinéad Burke and author/educator Lucy Hawking.