Filter by keyword: Public perception of science and technology

Publications including this keyword are listed below.

117 publications found

Aug 19, 2024 Article

Understanding public perceptions of revolutionary technology: the role of political ideology, knowledge, and news consumption

by Chia-Ho Ryan Wen and Yi-Ning Katherine Chen

This study investigates public perceptions of Artificial Intelligence (AI) in Taiwan, focusing on the roles of political ideology, science news consumption, and knowledge. Analyzing responses from 502 participants, the research reveals that political ideology has a limited impact on AI benefit perceptions but likely becomes more significant with increased AI application. The study suggests that, for narrow AI, science news consumption and content knowledge are more influential than political ideology. It emphasizes the need for tailored communication strategies and highlights the positive association between respect for science authority and favorable AI perceptions. The findings provide essential insights for policymakers navigating AI adoption.

Volume 23 • Issue 05 • 2024

Jul 29, 2024 Article

The power of dinosaurs: lessons learned from the sharing of #SciArt on Twitter

by Laerie McNeil, Chantal Barriault, Birha Farooqi, Ian Black, Ann Pegoraro and Thomas J. S. Merritt

We used netnographic analysis to outline a structure of the #SciArt community on Twitter/X finding a surprising interest in dinosaurs, even in the midst of a pandemic. Recently, SciArt, broadly, science-themed art, has gained attention among science communicators for its ability to engage a wide range of audiences in scientific findings. We gained insights into how paleoart passes between and among audiences and explored the phenomena of perennially popular dinosaur-themed works of SciArt in popular science communication. We discussed these effects and how they could be used to engage people with SciArt in science communication efforts.

Volume 23 • Issue 05 • 2024

May 06, 2024 Article

Journalists and scientists together: the public problem of science disinformation in Brazil

by Fábio Henrique Pereira and Raphael Sandes de Oliveira

This article analyzes the public problem of scientific disinformation in the Brazilian media covering the Covid-19 pandemic. A content analysis of 226 articles addressing disinformation as a problem was conducted in a quality newspaper (“Folha de S. Paulo”), a popular website (Metrópoles) and a science journalism magazine (“Pesquisa Fapesp”). The results suggest that the public debate has focused on spreading fake news during the Pandemic and its negative impact on public health. In addition, two opposing discourses, one populist and the other based on the scientific community and institutional normality, structured the public problem of science and disinformation in Brazil.

Volume 23 • Issue 03 • 2024

Apr 08, 2024 Article

Effects of message frames and visual cues on cell-cultured meat communication: sensation seeking as a moderator

by Namyeon Lee and Sungkyoung Lee

Cell-cultured meat presents environmental and ethical advantages; however, negative public acceptance remains a significant hurdle. To generate more effective public engagement on this topic, we conducted two online experiments exploring the impact of message framing and food cues (Experiment 1) and the moderating role of an individual's personality trait, sensation seeking, (Experiment 2) on the perception of cultured meat news shared via social media. Our findings revealed that messages employing individual benefit-framing, as opposed to societal benefit-framing, resulted in more positive perceptions of cultured meat. Incorporating direct food cues in the communication led to reduced risk perception, a more favorable attitude, and increased intention to purchase cultured meat. Furthermore, sensation seeking was shown to be a significant moderator for the effects of the message features. Theoretical and practical contributions are discussed.

Volume 23 • Issue 03 • 2024

Apr 02, 2024 Practice Insight

Using science communication research to practice iterative engagement in collaborative nutrient management

by Katherine Canfield and Casey Chatelain

Thoughtful science communication is essential for the success of collaborative, transdisciplinary environmental research. We present an innovative evaluation of a four-year pilot project that took a highly engaged and collaborative approach to managing excess nutrients in the Cape Cod region of Massachusetts, USA. The evaluation approach included mid- and end-of-project interviews with researchers and project partners and a reflection from the lead science communication researcher. We found that an effective science communication evaluation needs to be (1) adaptive, (2) multistage, (3) holistic and objective-based, and (4) democratic and reflexive. Results demonstrate that formative and end-of-project science communication evaluation of research projects lead to improved engagement that better meets all collaborators' needs.

Volume 23 • Issue 03 • 2024

Feb 21, 2024 Book Review

Bridging the gap between science deniers and voice of reason

by Karolína Poliaková

In the 2021 book “How to Talk to a Science Denier: Conversations with Flat Earthers, Climate Deniers, and Others Who Defy Reason”, Lee McIntyre introduces different anti-science movements and their reasoning. Based on personal interactions with committed science deniers and literature from various disciplines including cognitive psychology, he argues that all these communities use the same playbook in terms of reasoning about evidence, argumentation, demands on scientific certainty and recruitment of new members. Such observations allow McIntyre to propose a universal strategy to combat these beliefs by using respectful in-person engagement and effective science communication tools. His argument is rooted in the idea that anti-science beliefs are built on identities, not on the content of specific beliefs.

Volume 23 • Issue 01 • 2024

Dec 06, 2023 Article

Which scientist are you? Creating self-outgroup overlap with a scientist through a personality matching game

by Alexandra L. Beauchamp, Su-Jen Roberts and Craig Piper

Based in intergroup contact theory, we investigated how messaging about shared characteristics affects perceived closeness with scientists (i.e., self-outgroup overlap). In an online study, participants ($N=486$) played a personality matching game that matched them with a real scientist, then they responded to a survey. We replicated the study at a zoo ($N=63$) to examine implementation as a facilitated game. Self-scientist overlap improved in the online setting; in the in situ setting, trust increased, but not self-scientist overlap. Findings suggest that learning about how one scientist is similar to one's self can increase perceived closeness to scientists overall.

Volume 22 • Issue 05 • 2023

Nov 20, 2023 Article

Found a fossil: improving awareness, engagement, and communication strategies for heritage discoveries

by Sally Hurst, Matthew Kosnik, Linda Evans and Glenn A. Brock

Fossils and Indigenous artefacts are often found by members of the general public. To gauge Australian awareness of heritage laws and willingness to report finds, the Found a Fossil project conducted a survey to understand barriers to reporting heritage material. Results showed enthusiasm to report but confusion over appropriate authorities to contact, lack of transparency by government, and poorly communicated legislation created barriers to heritage reporting. This project represents the first attempt to quantify reporting behaviours of Indigenous artefacts and fossils in Australia and recommends improvements for reporting, protection and communication of Australian heritage items and their historical narratives.

Volume 22 • Issue 05 • 2023

Nov 06, 2023 Practice Insight

What would aliens think of science on earth? Philosophical dialogues in the museum to help children reflect about science

by Jelle De Schrijver

Thinking about what makes science science can help people develop both an understanding of and a critical attitude towards knowledge. In this case study we explore how children participating in informal science communication activities can think about science by engaging in philosophical dialogues. The dialogue facilitator's inquisitive stance helps children develop arguments about knowledge, scientists, and science. The use of philosophical questions and a cover story involving alien scientists enthuses most children, but some find it frustrating. However, frustration acts as a motivator enhancing further reflection. Introducing this approach at science museums or science festivals challenges science communicators to question rather than to answer.

Volume 22 • Issue 05 • 2023

Jul 10, 2023 Article

U.S. adult viewers of information treatments express overall positive views but some concerns about gene editing technology

by Kathryn Stofer, Savanna Turner, Joy N. Rumble, Brandon McFadden, Kevin Folta, Adithi Jeevan, Tracy Ouncap, Kirsten Hecht, Cierra Cummins and Robert Thiel

Gene editing techniques (GET) may add precision and speed to the genetic improvement process. However, some adults remain skeptical. We examined U.S. consumer sentiment and concerns about foods derived from GET following information treatments. Randomly assigned participants viewed either: an industry-based video, a food blogger video, or a written article. We coded sentiment and themes of open-ended survey responses. Most responses were in favor of GET after intervention; the industry video produced the most negative attitudes; and technical benefits, concerns, and effects emerged among themes. Our research will help design engagement to boost consumer understanding of GET risks and benefits.

Volume 22 • Issue 04 • 2023