Rather than crystal ball gazing into the future of science journalism, this essay invites critical discussion over how much, if at all, has the web changed the way science is discussed in public? The short answer is no, or only slightly. Drawing on basic tenants of the social studies of technology, I argue there have always been more options than action when it comes to innovation in science writing. This essay takes three stories of the impact of the web on science journalism which I believe to be overstated, as well as three areas where I do think we can see change. None are clear-cut, as my chief aim here is to argue that our future is up for debate.